Do you know which colors suit you best, and how to dress appropriately for different occasions and purposes? Isetan Shinjuku Store, Men's Building offers a free "Image Consulting Service" where a dedicated stylist comprehensively assesses your personal color, body type, atmosphere, and character to produce a total image for you.

First impressions are formed in just 0.5 seconds, so express your individuality through your attire.

For example, the appropriate style for an important company presentation, the outfit for attending a ceremony or press conference, the attire for a photoshoot or party for matchmaking purposes... how you present your "best self" to the person in front of you actually leaves a stronger impression than what you say.

It is said that of the five human senses (sight, hearing, taste, smell, and touch), approximately 80% of the stimuli a person receives from the outside world are through sight. Furthermore, it is said that first impressions are formed in about 3 to 6 seconds, a finding from research by psychologists at UCLA in the United States, known as the "Mehrabian's Law."

According to this principle, verbal elements account for 7% of the factors that determine a person's impression, while visual information accounts for 55%, and auditory elements such as pitch, speed, tone, and tempo of voice account for 36%. Furthermore, recent research suggests that the time it takes to form a first impression is only 0.5 seconds (*).

We take into account a variety of factors, including your personal color (determined from your skin tone), body type, bone structure, overall aura, and character, to create a personalized plan that ensures the colors and designs are a good match, fit well, and are appropriate for the occasion and purpose.

Whether it's an important company presentation or seminar, a wedding, or your child's entrance exam interview, our stylists, with their expertise in attire, will help you achieve the impression you want to make in various important situations. If you have any concerns about your attire, please take advantage of our "Image Consulting Service."

Regarding the process from making a reservation to your visit:

■ From making a reservation to deciding on your visit date

① Reservation
Please specify your desired date and time of visit using the reservation form, and fill in any requests you have for your stylist.

② We will ask about your desired style.
A stylist will contact you to schedule your appointment. At that time, we will ask you about some of your requests. (For example: your desired clothing style, the impression you want to give/look on, your budget, etc.)

■Information regarding your visit

① Finding colors that suit you through a color analysis
On the day of your visit, we will first conduct a color analysis. Based on your skin tone, hair color, and other factors, we will determine the color that best suits you.

② Styling suggestions
Once we understand your color preferences, we will propose styling tailored to your needs. Here, you will have the opportunity to try on various items, including jackets, pants, and shoes, and we will offer suggestions across a wide range of products.

The total time required for image consulting, from color analysis to suggestions, is approximately 2 hours on the day of your visit.

Examples of consultations and how to make a reservation

Image consultant

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Consultation Examples and Booking Methods

▪ To strategically improve your image when appearing in front of people, such as during presentations, lectures, media appearances, or seminars. ▪ When required to follow dress code rules appropriate for the occasion, such as at parties, weddings, or theatrical performances. ▪ To make a good impression in special photo shoots, such as family photos, photos for dating profiles, or passport photos.

■Image Consultant in Charge▼ Akihiko Sekikawa (Responsible for casual and designer brands)

See specific examples of consulting consultations.

▼ Kazuki Iwami (Business Brand Manager)

See specific examples of consulting consultations.

Please make your reservation through our booking website by selecting your requests for an image consultant and your preferred date and time of visit.

*Reservations require registration on our dedicated website.
*Please note that we may not be able to accommodate all reservation requests.
*Online reservations are accepted up to 3 days prior to your desired visit date. For other reservation-related inquiries, please contact the store at the address below.
*When making an inquiry by phone, please mention "Regarding image consulting."

Book your "Image Consultant" appointment here.