Instagram is the best tool for conveying the appeal of magazines.

Looking around the Nakatake store, it seems there are still a lot of people looking for 80s items. A little while ago, there were a lot of people looking for French Ivy League or Armani, so it was more of a localized thing than a specific era.
When I talk to those customers, they all say, "There's a lot of information on the internet, but it's only superficial."

Shibata: That's right. You'd be surprised how little information there is about the origins of things on the internet. It's incredibly difficult to find out, and the older something is, the less information you have.

I think that as content, Nakatake Net will only survive if someone intentionally tries to preserve it. For example, if you search for "Reiwa 1" on a search engine about 20 years from now, only superficial information will likely appear at the top of the search results.

Shibata: When you think about it that way, it leads to the question, "Is the information we have today stored electronically or in books?" How will people in the future who are interested in the past access it?

What Mr. Nakatake Shibata is saying is a difficult issue...


Shibata: What I've been thinking about lately is "what and how to leave a legacy for the future," and I think fashion is becoming a genre that's difficult to leave a legacy in. That's why I think Nakatake's work is precious and important.
Magnif's Instagram account ( @magnif_zinebocho ) is also incredibly popular, with approximately 27,000 followers.

I think Nakatake's fashion magazines are impactful because, as you might expect, they visually represent the trends of the time.

From the models' clothing and hairstyles to the fonts and color schemes on the pages, the distinctive catchy slogans, and the advertising pages, everything in the magazine is a condensed representation of current trends. Instagram, which can express things directly through images, might be the perfect tool to convey the appeal of magazines, rather than blogs or tweets that say, "It used to be like this..."


Furthermore, by enlarging and including not only the cover but also small articles, we can "unearth" events that were overlooked at the time, giving them new meaning and context.

Shibata: Fashion magazines from the 80s and 90s were truly a mirror reflecting the times.

The appeal of the magazine, which played a role in conveying the Nakatake era as it truly was, has become easier to convey through Instagram.

The discovery of Shibata 's popularity on Instagram has only increased the appeal of antique books.

Thank you , Nakatake . I want to continue doing things that will please magazine lovers as much as possible.



Shibata: This "Exploring the Fashion Experts Through Classic Books" project was actually a "Show us your roots" kind of project, and the two books that Nakatake brought were classics but had opposite characteristics, which was surprising when we considered them as roots, but after hearing what he had to say, I understood.

Mr. Nakatake Shibata, please create a new era of 'TAKE IVY' at ISETAN MEN'S !

Thank you, Shibata ! I'll do my best!

■Amver Used Bookstore Owner: Yasunori Nakadake

Born in Miyazaki Prefecture in 1976, he moved to Tokyo upon entering university. Soon after, he embarked on a career in the used book business in Kanda Jimbocho, a world-renowned district for used bookstores. During his more than ten years working in used bookstores, he discovered the fascination and importance of revisiting past fashion magazines. In 2009, he opened the used bookstore "magnif" in the same Jimbocho area. Its selection, primarily focused on vintage magazines, quickly attracted attention, and it has been featured in numerous media outlets since its opening. It is particularly well-regarded for its selection of men's fashion items, and has become a favorite spot for clothing manufacturers, designers, fashion magazine editors, and many fashion-conscious and hobbyist individuals. Recently, its activities have expanded further, including collaborations with apparel shops and department stores for events.

Magnif

1-17 Kanda Jimbocho, Chiyoda-ku, Tokyo

TEL/FAX: 03-5280-5911

OPEN: 11:00 - 19:00 (Closed irregularly)

http://www.magnif.jp/

Instagram: https://www.instagram.com/magnif_zinebocho/

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Text: ISETAN MEN'S net
Photo: Amvai ( https://amvai.com/ )

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