33, a Japanese shoe brand whose brand concept is "beautiful shoes," will be holding a pop-up promotion at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes, starting July 31st (Wednesday). During the event, they will be showcasing a wide variety of shoes, from classic styles to this season's new models, all featuring elegant designs and comfortable wear.

Sneakers (left): ¥37,800, (right): ¥32,400

33 is a popular shoe brand from Hiroshima that hybridizes dress and sporty elements. Aiming to create a pair of sneakers that can be worn every day, they offer shoes that are not only comfortable but also elegant, using high-quality materials carefully selected from around the world.


The brand's signature model uses calf leather from a prestigious Italian tannery for the upper and is finished using the "patina" method, where colors are layered by Japanese craftsmen. Each pair of shoes has a unique look and exudes a distinctive charm that sneakers lack.

Furthermore, the insole, which significantly impacts comfort, is a uniquely developed design combining low-rebound and high-rebound materials. The lightweight and highly flexible double-layered sole provides a light and comfortable feel.

Sneakers ¥23,760

In addition to the standard models, this pop-up store will also feature models with uppers made from suede from the long-established British tannery, Charles F. Stead. The finely textured, tightly woven suede gives these shoes an elegant finish.

For a limited time only, you can see 33 shoes that match every style, from dressy to casual, at Isetan Shinjuku Store, Men's Building . If you're looking for comfortable adult sneakers, be sure to check them out.

33 Pop-up Promotion □ July 31st (Wed) - August 13th (Tue)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

Photo & Text: ISETAN MEN'S net

*All prices include tax.

inquiry
03-3352-1111 (main representative)