"Primo" incorporates a modern touch into the brand's signature tailoring, boasting a slender, slim-fit silhouette and meticulously designed construction. Maintaining the brand's undeniable artistry and technical skill, it offers effortless elegance.

Brioni suits: ¥507,600 each

For this collection's portraits, the brand has enlisted actor Armie Hammer, who has close ties to the brand. We hope you will experience the modern and fresh worldview expressed by "Primo," which means "first" or "prime" in Italian.

We also offer a free "home service" where a tailor will come to your desired location. Experience "Primo," an updated version of Brioni 's unwavering tradition.

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[Feature] A Brioni exclusive tailor talks about the ultimate in tailoring.

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Brioni Home Services

Our "Home Service" offers a range of services, from bespoke orders where Brioni -exclusive skilled tailor visits your home or any other location of your choice to take measurements, select fabrics, and discuss styles, to ready-made suits and leisure wear, as well as alteration consultations. For customers who wish to order bespoke, we will bring fabric samples and take measurements on the spot while discussing your preferences. For customers who prefer ready-made items, we will ask about your preferences and size in advance, and you can purchase them at the location we visit on the day of the service. We also offer consultations regarding alterations and care for items previously purchased from Brioni .

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Text: ISETAN MEN'S net

*All prices include tax.
*When using our "Home Service" bespoke service, the price will vary depending on the fabric.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = Men's Luxury / Brioni
03-3352-1111 (main representative)