Among the many collaborations that Hublot has undertaken under its banner of "The Art of Fusion" (the fusion of different materials and ideas), the "Classic Fusion Berluti" series is considered one of the most difficult models to obtain. For one week starting June 19th (Wednesday), three models, including the highly anticipated new chronograph, will be available for pre-sale at Hublot's pop-up boutique located on the 1st floor of the Isetan Shinjuku Main Building = The Stage.

The Art of Fusion - A fusion of innovation and heritage -

"The Art of Fusion." This year, Hublot returns to the brand's origins. Following the concept of fusing different materials, technologies, and ideas, they have actively developed unique new materials. At the same time, they have collaborated with many artists, resulting in unprecedented case forms and designs.

However, if we're talking about the most successful collaboration in recent years, it would undoubtedly be the one with Berluti .

Berluti 's signature "Scritto" pattern originates from an 18th-century French letter that Olga Berluti acquired at auction. This limited edition model, featuring the handwritten calligraphy pattern on Venezia leather on the dial and strap, is one of Hublot's most sought-after watches.

Olga Berluti acquired a letter written in 18th-century France at auction, and the calligraphy became an iconic motif, the signature "Scritto" of Berluti . In the new "Classic Fusion Chronograph Berluti" series, the "Scritto" engraving is now applied directly to the case itself.

The special box that houses the "Berluti" model comes with Berluti shoe care set. This is one of the reasons why this series has been so popular since its debut in 2016.

The partnership between the two, which began in 2016, continues this year. The newly unveiled "Classic Fusion Chronograph Berluti" is a masterpiece featuring a case adorned with "Scritto" engraving and a deep black brushed finish. The dial and strap, made of Venezia leather, also feature Berluti 's signature patina finish.

For one week starting Wednesday, June 19th, Hublot will be appearing at The Stage on the 1st floor of the Isetan Shinjuku Main Building. Two new models, plus the "Classic Fusion Berluti Scritto Flat Bianco," which was announced in January as a Japan-exclusive model, will be available for pre-sale only at this venue and Hublot boutiques in Japan. In addition to these models, a wide range of Hublot's collections will be gathered at Isetan Shinjuku during Watch Collectors Week.

"Classic Fusion Chronograph Berluti Cold Gold" ¥2,397,600 Bronze case: 45mm diameter / Chronograph / Approx. 42-hour power reserve / 5 ATM water resistance / Automatic winding / Limited edition of 200 pieces worldwide

This new chronograph features a bronze case with a black brushed finish, engraved with Berluti 's signature "Scritto" logo. The Venezia leather dial and strap are finished in a patina-treated brown color known as "cold gold."

"Classic Fusion Chronograph Berluti Cold Brown" ¥2,160,000
Ti case: 45mm diameter / chronograph / approximately 42-hour power reserve / 5 ATM water resistance / automatic winding / limited edition of 200 pieces worldwide

This chronograph features a titanium case adorned with "Scritto" engraving. The black brushed finish of the case is reminiscent of how leather shoes darken with age. The "cold brown" color of the dial and strap beautifully complements the titanium case.

"Classic Fusion Berluti Scritto Flat Bianco" 1,555,200 yen
Ti case: 45mm diameter / approximately 42-hour power reserve / 5 ATM water resistance / automatic winding / limited edition of 100 pieces in Japan

The Japan-exclusive Berluti model, unveiled at Hublot Geneva Days in January, features white Venezia leather with Scritto engraving on the dial and strap. Its appeal lies in the matte texture of the leather and the simplicity of the three-hand design.

Text: Hiroyuki Suzuki

*All prices include tax.

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