French luxury perfume brand FREDERIC MALLE will be holding a limited-time promotion at Isetan Shinjuku Store, Men's Building 1F = Fragrance section from March 15th (Friday), followed by a permanent display in the fragrance corner. A wide variety of artistic fragrances created by 12 perfumers will be available.


Frédéric Malle is the grandson of Serge Eftrenilouche, the founder of Parfums Christian Dior and creator of Miss Dior. Born into a family of artists and raised with a strong emphasis on creativity, he conceived of creations where "fragrance takes center stage," connecting a true perfume connoisseur with great perfumers. In 2000, he launched his own brand, FREDERIC MALLE , based in Paris.

The brand's concept is based on the idea that "fragrance is art." Without imposing any restrictions on ingredients, time, technology, or anything else, perfumers are free to create the ultimate art they aspire to, with Frédéric Malle acting as their "editor." The perfumes, crafted by 12 perfumers, are truly works of art in the realm of fragrance.

Bigarade Concentré
100mL ¥32,400
50mL ¥22,680 (The image shows the 100mL size.)

During the exhibition, all 26 types of perfumes in 50mL and 100mL sizes will be available. The simple design, with only a black label bearing the perfume name on a Bauhaus-style cylindrical bottle, further enhances the appeal of the works.

In addition, to celebrate the reopening at Isetan Shinjuku Store, Men's Building , a set featuring a collection of their best fragrances will also be available. The perfume set, containing five 7mL bottles, is perfect for discovering new scents, for carrying around, or as a gift, allowing customers to enjoy fragrances in a variety of situations.

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FREDERIC MALLE Promotion
□March 15th (Friday) to 26th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Fragrance

Text: ISETAN MEN'S net

＊All prices include tax.

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Isetan Shinjuku Store, Men's Building 1st Floor = Fragrance
03-3352-1111 (main representative)
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