At Isetan Shinjuku Store, Men's Building 5th floor, experienced professional stylists (sales staff) will work with customers to create their ideal custom shirt, using tablet devices to select from a wide variety of fabrics and styles. By communicating with customers throughout the ordering process, they can create the perfect shirt for them.

1. Philosophy | A hybrid of "tailoring" and "digital" crafted at "Isetan Men's Custom Order"

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You might think, "There are already plenty of e-commerce sites for custom-made shirts." However, ordering a custom-made shirt by measuring yourself with a tape measure and entering the measurements into a web form is still difficult. Even if you manage to take accurate measurements, human bodies vary greatly depending on muscle mass and bone structure. Even with the same sleeve length, the fit will be slightly different for someone with broad shoulders and someone with muscular arms, requiring adjustments to the armhole and upper arm measurements. Even with the introduction of AI and the use of various measurement apps, it seems that the era of perfectly fitting shirts is still some time away.

To accurately determine and measure each individual's body for a perfect fit, professional fitting techniques are essential. Therefore, Isetan Men's custom shirts are measured in-store by stylists (staff) who have mastered fitting techniques. This is not a "pattern order" where a sample garment is worn and minor adjustments are made. It's a "personal order" where each individual is measured and their desired fit is taken into consideration.

Related article: Teppei Matsumoto, a shirt enthusiast and bespoke shirt stylist whom we met at Isetan Shinjuku Store, Men's Building : "Shirts are supporting players. That's precisely why we can pour our passion into them."



This extra step makes a huge difference in the final product. Anyone who has ordered a shirt online after simply taking measurements and received one with a loose neckline or short sleeves will understand its importance all too well. Choosing the collar style and other details with professional advice makes the process smoother, and being able to see the actual fabric before selecting materials provides greater peace of mind regarding feel and transparency. All sewing is done in highly reliable domestic factories, and the specifications of each part, including the button selection, follow the standards of high-end dress shirts.

2. Material | Superior comfort thanks to top-brand fabrics sourced from around the world.

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When ordering a custom-made shirt, the most important factor is likely the fabric selection. While the shelves of ready-made shirts certainly offer a wide variety of colors and patterns, finding the exact color and pattern you envisioned is not always guaranteed. Even if you do find the perfect match, you may often be dissatisfied with the collar style or size. Moreover, even when choosing just a white shirt, the feel of the fabric changes depending on the degree of whiteness and the weave (broadcloth, dobby, oxford, etc.).


One of the advantages of ordering a shirt is the freedom to choose from some of the world's leading shirt fabric brands. From fabric brands used by luxury fashion houses such as "Canclini" and "Thomas Mason" to "Alumo," which sources high-quality raw cotton from around the world, we have a selection of brands favored by connoisseurs. For example, "Soktas," a Turkish fabric manufacturer known for producing high-quality cotton, offers a fabric brand called "Meander 71," a collaboration with Mitsukoshi Isetan. This fabric, woven from only the highest quality cotton to create a silky texture, is both soft to the touch and durable, and even the highly white plain white has a refined feel that exudes the elegance of a dress shirt.




Fabric preferences vary widely. Some find the sheen of silky fabrics comfortable, while others prefer the worn-in feel of Oxford cloth. When it comes to colors and patterns that suit you, you can stick to your own preferences, or you might discover that a color or pattern suggested by someone else suits you surprisingly well. Made-to-order shirts offer a wide range of choices, providing endless possibilities for a gentleman's attire. It's the ultimate way to enjoy fashion, and we encourage you to fully appreciate its depth and complexity.

3. Model | Choose from a wide variety of models and collar styles to create the design you want.

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You can choose the collar style according to the occasion, such as semi-wide for business or button-down or cutaway for cool biz. If you also include the popular wing collar for formal occasions and the trendy tab collar, there are over 20 collar styles to choose from. And with the ability to freely select cuffs, placket, back yoke, buttons, pockets, and even the name tag, the combinations are endless. This, along with the fitting, is why you can call it a shirt that is uniquely yours. Not only does it resolve the frustrations you've had with ready-made shirts, but the real appeal of a custom-made shirt is that you can put together a shirt as if you were a designer.


If you're buying a shirt at Isetan Men's for the first time, choose the ISETAN MEN'S model.
This standard model offers a wide range of options, from business shirts to formal wear and stylish casual shirts, suitable for various occasions.

For those who are particular about style and quality, we recommend the "Artisan Models," such as the MINAMI model and the YAMAGAMI Masanori model. "Artisan" means "craftsman." These models are supervised by two of Japan's leading shirtmakers, and sewn by a domestic factory with high technical skills that has been handling Isetan Men's bespoke shirts until now, making it possible to order a shirt with meticulous attention to detail.

The combination of collar style and model depends on the occasion in which you'll be wearing the shirt. Whether you're wearing it to the office, or to a party, reception, or wedding, your role in the event will determine the type of shirt you should wear. For the right selection to suit the time, place, and occasion, it's a good idea to consult with a professional stylist (salesperson).


Photo: Tatsuya Ozawa
Text: Yasuyuki Ikeda

*All prices include tax.

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Isetan Shinjuku Store, Men's Building 5th Floor = Custom-made shirts
03-3352-1111 (main representative)
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