The music festival "SOUL CAMP," which has been held annually in Japan since 2015, took place for a limited six-day period from September 12th (Wednesday) to 17th (Monday/National Holiday), with the event hall on the 6th floor of the main building as the main venue.
This event, the first of its kind at Isetan Shinjuku, featured DJ sets by DJ HASEBE and MURO, as well as live painting by graphic artists. Over the weekend, the venue was bustling with families with children, typical of an "urban festival," and there were long lines at the anea cafe, which served festival food.
Currently, ISETAN MEN'S NET is featuring interviews with the nine artists who participated in the aforementioned live painting event. The fusion of "fashion" and "art," which is currently attracting a lot of attention, will be an important keyword for ISETAN MEN'S going forward.


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