"Knitwear You Want to Wear Now" is a special feature showcasing carefully selected brands from Isetan Shinjuku Store, Men's Building featuring stylish knitwear made with luxurious materials and showcasing the craftsmanship of skilled artisans.

This season, The Inoue Brothers unveiled their latest knitwear made with "Imperial Alpaca." "This is our fourth time carrying their products at Isetan Shinjuku Store, Men's Building , and we've seen a significant increase in repeat customers," says Okada, buyer at Isetan Men's Residence on the 8th floor Isetan Shinjuku Store, Men's Building .
This time, we'll focus on the value of The Inoue Brothers' knitwear, which is only available at Isetan Men's and is gaining fans who are captivated by the stories behind the products.

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Turtleneck 108,000 yen Purchase here

In 2014, this world-exclusive knitwear made its debut at Isetan Shinjuku Store, Men's Building

The Inoue Brothers, founded and CEO of The Inoue Brothers, brothers Satoshi and Kiyoshi Inoue, both of Japanese descent, collaborated with the Pacomarca Alpaca Institute, established to improve the quality of alpaca wool and to learn about the lives of indigenous alpaca producers living in the Andes Mountains of Peru. This resulted in the creation of a high-quality alpaca wool material unparalleled in the world. Knitwear made from this extremely rare raw wool was first unveiled at Isetan Shinjuku Store, Men's Building in 2014.

The special collection by Isetan Men's and The Inoue Brothers began with an undyed series of "black alpaca," which accounts for only 0.01% of all alpaca wool. Now in its fourth season, the collection finally introduces "imperial alpaca," the finest fiber of all alpaca wool. In addition to the popular "black," a "white" version with a delicate, cashmere-like feel has been added to the lineup.

Crew neck sweatshirt 97,200 yen Purchase here.

This "Imperial Alpaca = Imperial White" has extremely fine hairs, about one-fifth the thickness of a human hair, and this is the first time that an undyed white sweater has been successfully produced using this material.
At Isetan Shinjuku Store, Men's Building , the 8th floor features mid-gauge and low-gauge sweaters with classic designs, while the 1st floor offers high-gauge knit sweaters with trendy designs in black and white, as well as a black and white marble mix.