"When it comes to formal wear, seeing is believing"—when you search online for what men should wear to "formal occasions," you'll find a lot of descriptions like full formal wear, semi-formal wear, and informal formal wear, which can actually be quite confusing. Attending an event without understanding what's appropriate can lead to embarrassment. In recent years, bridal trends have seen a shift towards more casual settings outside of hotels, such as restaurant weddings, cruise parties, and overseas ceremonies, diversifying the types of events. Accordingly, more grooms and guests are choosing "casualized formal wear" rather than strictly formal attire.

Special clothes for special occasions are what truly express individuality.

The "casualized formal" look that many people desire in modern bridal wear can only be achieved by knowing the strict rules of formal attire for gentlemen. Just as the 18th Nakamura Kanzaburo said, "You can only break the mold if you know the form," if you do it without knowing the form, you will end up with no form at all. For formal occasions, it is definitely best to create your attire with the help of a seasoned stylist at a department store.


This time, we're focusing on Lid Tailor, a brand popular for its "structured and serious look combined with a soft, comfortable fit that eases tension." We'll highlight four styles that fulfill customers' desires to "wear it this way."

Assistant buyer Yukihiko Hatori advises, "When it comes to formal wear, 'how you want to wear it, when you want to wear it, and how long you want to wear it' are very important, so please talk to your stylist about the occasion and your desired style, and have them create the perfect outfit for you through communication." He adds that it is especially important to express your individuality when wearing "special clothes for special occasions" such as weddings.