As autumn truly sets in, knitwear with its soft texture and warmth becomes a must-have.
From stylish knitwear made with luxurious materials and showcasing the craftsmanship of skilled artisans, we've carefully selected the "knits you want to wear now" from Isetan Shinjuku Store, Men's Building , and will introduce them brand by brand.

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Knit sweater: 23,760 yen

Stress-free comfort born from meticulous craftsmanship.

When the temperature drops to around 15 degrees Celsius, knitwear becomes a must-have. This season, we recommend checking out BATONER , a Japanese knitwear brand from Yamagata that has gained a solid reputation and steadily growing fan base. Their popular mid-gauge knits have a moderate volume, somewhere between high-gauge and low-gauge, making them perfect to wear on their own now and for layering in winter.

BATONER debuted in 2013 as a brand of Okuyama Meriyasu, a factory in Yamagata Prefecture, famous for its knitwear production, that has worked on products for various maison brands and apparel manufacturers. The knitwear, which inherits the cultivated know-how and technology, is managed and finished to a high level from raw materials to finished products.

From the meticulous process of creating the knit fabric, showcasing the craftsman's skill, to the linking (a method of joining parts without seams) that joins the pieces together, these knit garments are created with care, resulting in a comfortable feel that is warm and cozy without any bulkiness.

A mid-gauge knit with a contemporary feel.

A perennial favorite and a signature item of BATONER is the "Signature Turtleneck," made with original yarn that prioritizes a beautiful ribbed texture and comfortable feel. High-quality merino wool with a pleasant feel is twisted using proprietary technology to develop a yarn that is resistant to pilling (fuzz balls). Its appeal lies in its ability to be enjoyed for a long time.
This season, the collection also includes trendy colors like terracotta, making it a versatile knit that you won't want to take off.

Knit jacket ¥46,440
*Exclusive to Mitsukoshi Isetan

Three-button knit jackets are the hottest item right now.

The "3-Button Knit Jacket," available in four colors—navy, gray, black, and brown—is a Mitsukoshi Isetan exclusive. The high-quality natural yarn, spun using the techniques of one of Japan's leading spinning mills in Yamagata Prefecture, offers a pleasant feel against the skin and deep, rich colors that perfectly complement a mature style.

This season's BATONER collection offers a wide range of items, from basic sweaters and cut-and-sew tops to knit caps and scarves. Enjoy the soft texture that is unique to BATONER in your outfits.

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*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts
03-3352-1111 (main representative)
For inquiries via email, please click here.