As autumn truly sets in, knitwear with its soft texture and warmth becomes a must-have.
From stylish knitwear made with luxurious materials and showcasing the craftsmanship of skilled artisans, we've carefully selected the "knits you want to wear now" from Isetan Shinjuku Store, Men's Building , and will introduce them brand by brand.

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The oldest knitwear brand in the UK

JOHN SMEDLEY is synonymous with fine gauge knitwear and is a well-known brand, having long been a supplier to the British Royal Family.
At Isetan Shinjuku Store, Men's Building 1st floor, the sweater and casual shirt section offers a wide selection of classic 30-gauge knitwear featuring the "ITALIAN FIT," designed to fit the Japanese physique. The staff member describes it as having "a soft and supple feel like snow and a beautiful sheen."

John Smedley is a leading British brand founded in 1784, maintaining its handcrafted finishing techniques honed over more than two centuries while continuously innovating. Furthermore, its products are made from two materials: New Zealand merino wool and John Smedley's Sea Island cotton, demonstrating a commitment to high-quality materials and producing ultra-lightweight, finely knitted garments.

John Smedley's high-quality merino wool, sourced exclusively through direct contracts with New Zealand farms, is less prone to stretching, has excellent elasticity, and best of all, is machine washable. Its high wrinkle recovery and the fact that it can be machine washed inside out in a laundry net make it incredibly easy to care for – another appealing aspect of John Smedley's wool sweaters.

John Smedley knit polo shirt: ¥38,880

My top picks for this fall are "knit polos" and "Henley neck shirts."

John Smedley's popularity stems not only from its classic knitwear but also from its consistent release of trendy knitwear each season. This fall, pay attention to their "knit polo shirt," which incorporates current trends, and their "Henley neck shirt," which is based on a design from their past underwear line.

Inspired by rugby shirts and reflecting the current trend of American traditional style, this knit polo shirt is crafted from high-quality merino wool and features a classic collar design. It's perfect for a youthful look when paired with a navy blazer.

Henry neck shirt: 36,720 yen

The Henley neck shirt features a thick rib design and large buttons. When the buttons are unbuttoned, the white lining of the placket is visible, giving the neckline a casual feel. It's a sophisticated casual item for adults that expands the possibilities of knitwear.
Isetan Shinjuku Store, Men's Building 5th floor = Business Clothing : John Smedley knitwear that perfectly balances the quality of the jackets and suits and is ideal as an inner layer. Knit polos are incredibly popular this year, and you'll want to specifically choose a John Smedley knit polo.

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*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts
03-3352-1111 (main representative)
For inquiries via email, please click here.