MIRKO BUFFINI FIRENZE, a perfume house founded in 2012 in Florence, the glamorous city renowned as the cultural capital of the Renaissance, is the subject of this interview. We spoke with its founder and CEO, Mirko Buffini, about the secrets behind its unique and stylish fragrances and its future product development.

In the perfume workshops of the ancient city of Florence, a historical legacy passed down through generations since the Middle Ages, edgy inspiration, the finest ingredients, and rich, original creativity come together to create enchanting fragrances, one by one, with meticulous care. The fragrances that Mirko Buffini Florence brings to the world are stylish and luxurious, yet truly unique.

The person who creates those fragrances, relying on the noses of the world's top perfumers, is none other than CEO Mirko Buffini himself.

"It usually takes two to three years to create a new fragrance. I bring back a few sources of inspiration and ideas I encounter while traveling around the world, and I have extensive discussions with trusted perfumers. Through trial and error, and testing countless samples, I finally arrive at one fragrance."


Almost all ingredients are extracted from the finest natural raw materials gathered from around the world, and only precious essences, aged and stabilized for 75 days like the finest whiskey, are blended. This luxurious fragrance, embodying "the present moment" and crafted with unparalleled care, is now complete as the first collection of 12 fragrances, the "Black Edition." And the much-talked-about new collection, the "HCE Series," has also started limited pre-sales at Isetan Shinjuku Store, Men's Building 1F = Men's Accessories since July.

The "HCE series" is inspired by James Joyce's novel "Finnegans Wake," published in 1939. Unlike the "Black Edition," its approach is characterized by expressing fragrances like lyrical poetry. New fragrances are planned to be released in the future, bringing the total lineup to 10.

"A new collection, new customers, and evolution. With the 'HCE series,' we believe you'll enjoy a completely different story from the 'Black Edition.'"

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