Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual, proposes a new lifestyle through timeless items. This season, while further emphasizing the universality and classicity of heritage, workwear, and military styles, the store pursues essential value and the charm unique to a physical store through its own unique editing that is by no means nostalgic. The keywords are street-minded, free-spirited ideas and "big silhouettes."

Left: Captain Sunshine Down Jacket ¥129,600
*Scheduled to be released in early October. Right: Duff Duck Coat ¥28,080
*Scheduled to be released in late September

Roots brand...

Authentic casual wear, which selects only the "real thing" from around the world that is not influenced by fleeting trends, cannot be discussed without considering the times. The reality is that recent big trends such as 80s and street style are influencing how we choose and incorporate "real" items.

This sentiment is reflected in the abundance of oversized outerwear from brands like Canada's Tough Duck and Italy's Napapijri. It's as if they're saying, "Bigger is better!", picking out only the finest pieces from extreme, high-end brands. What's interesting is that they've focused on creating fashionable, trendy oversized silhouettes while simultaneously fulfilling all the necessary functional requirements.

Left: Duff Duck Coat ¥28,080 Right: Napapijri Parka ¥52,920
Scheduled to be released in late September

Given the significant influence workwear has on fashion, the idea of incorporating authentic workwear into casual fashion is both fresh and effective. These cutting-edge outerwear pieces, combining tough, functional construction and design with trendy oversized silhouettes, are sure to be key items this autumn and winter. Be sure to find your favorite!

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
03-3352-1111 (main representative)