EDITORS' PICK
2018.07.17 update

DIADORA, adorned in coveted cashmere.

"The genre we call Italian luxury sneakers enjoys enduring popularity. The top two brands in this category are Premiata White and Philippe Model. Following these two, we have introduced DIADORA as our next brand." (Sota Miyashita, Assistant Buyer in charge of men's shoes, B1F Isetan Shinjuku Store, Men's Building )


Diadora sneakers (from left): "B.ELITE" ¥34,560, "N 9000" ¥34,560, "EQUIPE" ¥32,400

Three classic models get a cashmere makeover.

Founded in 1948, Diadora has an undeniable track record as a sports brand, always a reliable ally for athletes. It is also known as the first shoemaker to brand itself by signing contracts with professional athletes. To elevate this to a level of luxury, they chose the cashmere upper from Piacenza.

"This is a prestigious mill founded in 1733 in the Biella region of Italy, and their cashmere is considered one of the world's finest fabrics. We've incorporated it into our three classic models: tennis, running, and soccer training."

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)

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