NEWS
2018.06.16 update

Yohji Yamamoto and New Era® have collaborated to release three new caps featuring the "old logo"!

Three new cap styles from the "Classic Logo Series," part of the irregularly released collaboration between Yohji Yamamoto and New Era® each season, will be available for purchase at Isetan Shinjuku Store, Men's Building 2F = International Creators starting June 20th (Wednesday).


From left to right: 1983-1985 logo, 1986-1992 logo, 1993-1996 logo.
Yohji Yamamoto × New Era ¥15,120

The newly released "Classic Logo Series" features three types of signature logos that were actually used from 1983-1985, 1986-1992, and 1993-1996, each embroidered on the front panel of the iconic [59FIFTY®], making its debut in three new designs. Compared to the currently used Modern type, it is characterized by its rounded shape and a flowing, somewhat warm atmosphere.

Furthermore, all of the signature logos are hand-drawn by designer Yohji Yamamoto. You can see how they have evolved over time, becoming sharper and more dynamic.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)

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