Dressed in high-quality, luxurious casual wear while maintaining a strong street spirit, this luxury street style loudly proclaims a free-spirited attitude and values akin to that of a celebrity. This style is gaining serious popularity. Let's explore the essence of "luxury street" through the latest releases from notable brands lined up on the 2nd floor Isetan Shinjuku Store, Men's Building Store's International Creators section.

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LUV denim jacket ¥92,880

Heartfelt creations that continue to gain supporters

LUV, the brand created by Matt Most of the California-based indie rock band Cold War Kids, is in its fourth season. While the brand mainly features graphic T-shirts that seem to translate their rock-and-roll musicality directly into fashion, this season's focus is on vintage-style denim jackets. In addition to the artistic pin badge that comes with it, the metal buttons that swivel are engraved with the cynical message "WHERE ARE WE NOW?", which is quite interesting.

STUDIO SEVEN, the brand where EXILE NAOTO, a performer in EXILE and J Soul Brothers III, serves as creative director, has entered its fourth season. With "medical" as the keyword for this season, a flannel-shirt-style jacket adorned with various medical-themed patches caught the eye. EXILE NAOTO's own background is reflected in his original expression, which is befitting of a leading artist of our time. It has both realism and impact.

Left: FORSOMEONE jacket ¥178,200 Right: STUDIO SEVEN shirt ¥62,640, T-shirt ¥27,000
*Scheduled to launch on Wednesday, August 22nd.

Furthermore, FORSOMEONE, the brand launched by Tetsushi Ogawa, CEO of LDH Apparel, is entering its second season with great success. The item we've picked out is one that looks like a layered look of a rider's jacket and a denim jacket, but is actually a combined item. It's a superb piece that can also be worn as a set with pants of the same concept.

Mr. Ogawa is in charge of the costumes for LDH artists, supporting their expression from a fashion and visual perspective. His original designs and gimmicks, full of entertainment value, are truly creative and emotional. They can be said to be symbolic of this season's luxury street style.

It's not just about luxury. The collections, which condense the worldview, inspiration, and sensibilities that cutting-edge designers continue to pursue, reflect the identity of each brand with exceptional clarity. Perhaps it is this "heartfelt" creation, deeply connected to the lifestyle of its creators, that is the secret to why luxury streetwear attracts so many people.

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*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)