Terai Craftment, a Japanese hat brand that prioritizes patterns and creates hats that "adults can wear beautifully," will be showcasing caps perfect for summer styling at their pop-up shop at Isetan Shinjuku Store, Men's Building 1F, Seasonal Goods & Accessories, starting May 23rd (Wednesday).

Caps: ¥7,560 each

Hat designer Akira Takeichi graduated from the Department of Crafts at Tama Art University. After working as a craftsman at a hat manufacturer, he was involved in the production of hats for various domestic apparel brands, and in 2014 he started his own brand, Terai Craftment.

At the first pop-up event held at Isetan Shinjuku Store, Men's Building in February of this year, colorful pigskin caps were well-received as sophisticated caps for adults. Designed with everyday wear in mind, each cap is meticulously crafted to fit the shape of Japanese heads, with attention paid to details such as brim width, depth when worn, and the angle at which the face is visible, all based on feedback and research from various customers.


This pop-up shop will feature a lineup of colorful hats perfect for summer, centering around popular pigskin caps. We'll also be showcasing summery denim and leather caps, as well as reversible, foldable caps. These reversible caps are appealing for their original designs, created by combining unique fabrics selected by the designer himself. Whether for yourself or as a Father's Day gift, why not try a sophisticated cap for adults this summer?

Event Information

TERAI craftment POPUP promotion

□May 23rd (Wednesday) - June 5th (Tuesday)

□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods and Accessories

Designer visit information

Mr. Akira Takeichi visited our store.

We offer a free service to embroider your chosen letter onto hats that feature an alphabet design.

■ May 26th (Sat), 27th (Sun), June 2nd (Sat), 3rd (Sun), 12:00 PM - 6:00 PM each day

Photo: Tatsuya Ozawa

*Due to unforeseen circumstances, visits may be canceled or changed, or staff may be absent at certain times.
*All prices include tax.

inquiry
03-3352-1111 (main representative)
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