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2018.05.05 update

What sunglasses will you buy this year? Understanding the latest trends in frames and lenses through keywords.（1/6）

This summer, there's a wide variety of sunglasses designs! In addition to the classic Wellington style with acetate frames, this season is all about hybrid models that combine eyeglasses (optical) and sunglasses, with combinations of frame designs and colored lenses! Based on five keywords—" acetate frame ," " foldable ," " double bridge ," " flat lens ," and " light-colored lens "—Yoichi Okada, buyer in charge of Isetan Men's Residence on the 8th floor Isetan Shinjuku Store, Men's Building has picked out his recommendations.

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Yoichi Okada, buyer in charge of Isetan Men's Residence, 8th floor, Isetan Shinjuku Store, Men's Building

Sunglasses that you want to wear with a sense of fashion.

As eyewear technology advances, techniques and materials previously used in eyeglasses (optical glasses) are now being applied to sunglasses. This season, this hybrid approach results in a wide variety of sunglasses, including intricate metal frames, round shapes, beautifully finished double bridges, and folding designs.

Furthermore, in contrast to the dark, typical sunglasses lenses, there are now lightly tinted lenses that allow the eyes to show through, as well as flat lenses that create a vintage feel. These are attracting attention as "fashion glasses" that go beyond mere sunglasses.


Sunglasses are often associated with movie actors, celebrities, and entertainers, making them a great way to express individuality. I want to enjoy them as a fashion item that reflects my own character through the combination of design and lens color.

NEXT> The quintessential sunglasses are "cellulose acetate frames."

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