#IsetangleMens - Know what's in season, and savor what's in season.
2018.03.14 update

My Status—What to Choose Now? | A new surprise for that gourmet man in your life. A selection of slightly unusual items that will impress even adults.

In this era where daily shopping is becoming easier and easier, it's nice that things are becoming more convenient, but it's also boring because everything looks the same. Many people probably feel that they want something that reflects their own personality and that they can enjoy the process of choosing. Isetan believes that the desire to carefully select things you like or things that will please your loved ones, without being swayed by popularity or endorsements from others, is what constitutes "My Status."



This gin will surprise you twice.
Craft gin is booming worldwide. We'd like to introduce you to an Australian gin that's gaining attention for its small-batch production and commitment to quality. Its most striking feature is its blue color! Surprisingly, it's not artificial coloring, but rather extracted from butterfly pea flowers, which were originally used in Hindu cuisine. This gin, blended with 12 different botanicals, has a clear and mellow taste, and when mixed with tonic water or lemon juice... it changes to purple or pink, offering a double surprise! It's also highly recommended for cocktails.

 Left: Husq Distillers Inc. Gin (Australian-made/700ml) ¥10,800 ■ Grand Cave


We present you with 8,000 years of romance.
Georgia, the birthplace of wine culture, is currently attracting keen attention from natural wine enthusiasts. Here, whole grapes are placed in qvevri (large earthenware amphorae) buried underground, crushed with a paddle, and left to ferment naturally within the amphorae—this world's oldest winemaking method, practiced in this region for 8,000 years, has been registered as a UNESCO Intangible Cultural Heritage. The wine we are offering today is also made using this method. Its complex flavor, unlike conventionally handcrafted wines, is rich in umami and pairs well with Japanese cuisine. This limited-edition wine, considered the originator of the popular orange wine, is sure to satisfy even the most discerning wine connoisseurs.

Right: Vazianikishi Qvevri 2015 (Georgia-made/Orange wine/750ml) ¥3,780 ■ Grand Cave
*The 2015 vintage is an exclusive MI product.


Customize the taste of a high-class Japanese restaurant.
I want to eat just a little bit of everything that's truly delicious. Nine masu (square wooden boxes) filled with colorful side dishes, typical of a high-class Japanese restaurant, will fulfill that wish. If you request it when making your reservation, we can arrange it to your liking, such as putting rice in one of the masu.

 Shofukuro's Special Dishes* exclusively at Isetan Shinjuku Store
(1 box) 5,400 yen ■ Iki no Za
*Reservations are accepted in-store.
*Please make your reservation at least 4 days before your desired pick-up date.

The allure of dried fish.
Dried fish is usually sold whole, but this assortment of mini-sized dried fish defies that image. You can enjoy comparing small portions of five different types of fish.

 Uotani Seibei Bite-Sized Dried Fish Assortment Box * exclusively at Isetan Shinjuku Store
(2 slices each of Spanish mackerel, hairtail, rockfish, sea bream, and barracuda) 6,480 yen ■ Fresh Market

Brewing sake with sake.
With its rich sweetness reminiscent of noble rot wine, you're sure to be surprised and exclaim, "Is this really sake!?" This luxurious sake is made using sake instead of water in the brewing process, and then brewed with even more sake. It has a smooth, velvety texture, yet retains the crispness characteristic of sake, making it a truly new kind of dessert sake.

Toyama Prefecture / Masuda Sake Brewery
Kijoshu x Kijoshu
(500ml) 3,240 yen
■Iki no Za/Japanese Sake

*All prices include tax.
*Drinking alcohol is prohibited by law for those under 20 years of age.

For inquiries, please contact Isetan Shinjuku Main Building, B1F, Food Section.
03-3352-1111 (main representative)

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