Bell & Ross / Bell & Ross BR S Blue Steel
421,200 yen
Stainless steel case: 39 x 39 mm, 5 ATM water resistance, automatic movement

A slim, automatic Bell & Ross watch that complements a suit – a sophisticated choice.

Iwase from the men's watch corner on the 8th floor of Isetan Shinjuku Store, Men's Building suggests a watch from Bell & Ross's BR S series for those starting a new life or fresh graduates. Bell & Ross is known for its tough, military-inspired, oversized, casual watches, and the image of a watch for leisure, but here's why Iwase recommends it...

While Bell & Ross is known for its iconic square shape, the BR S "Automatic Series" inherits that square form while featuring a slim profile with a blue dial and three hands. Its user-friendly 39mm case size, combined with its slim profile and lightweight design despite being an automatic watch, makes it a truly appealing timepiece. The refreshing blue color and the texture of the crocodile leather strap create a youthful yet sophisticated impression.


This mechanical and sporty watch is perfect not only with suits and smart jacket-and-trouser styles, but also with sneakers for commuting in the spring. While the image of a watch for new graduates is often "white dial and round shape," blue and navy have become popular recently, and are the perfect colors and designs to express your individuality and identity.

New employees, use your watch as a switch when you leave for work in the morning to get energized and motivated. And make sure you skillfully balance work and play. We recommend Bell & Ross for boosting your motivation as you work!

The second watch is a special timepiece with a blue shell that adds a refreshing touch to your wrist.