#IsetangleMens - Know what's in season, and savor what's in season.
2018.03.12 update

That popular product has evolved even further! A challenge for long-selling and best-selling products.（3/4）


Refine, or revive

Better than new. This product has been improved and reissued.


This yokan (sweet bean jelly) is made from chestnuts harvested in autumn in Obuse, aged to perfection. The sweeter chestnuts are roasted, coated in syrup, and then firmly set with chestnut paste. The aroma is truly exceptional.
Obusedo Shinjuku
Chestnut Yokan (sweet bean jelly) in a wooden container with roasted chestnuts *Isetan Shinjuku store exclusive
(1 stick approx. 5 x 15 x 3.5 cm high) 2,268 yen
■ Sweet taste


This revived version of our popular rice crackers uses Western ingredients like cheese and tomato basil powder. An even more delicious squid ink flavor is also available.

 Ganko Shokunin Okakina (1. Squid Ink, 2. Tomato Basil, 3. Cheese)
(55g each) 378 yen each *Limited to 400 pieces each ■Sweet flavor


We mixed fromage into the cookie dough and added Guérande salt to the buttercream, creating a refreshing, spring-like flavor.

Yoku Moku Butter Rich Cream Sandwich Cookies Fromage Salé *Isetan Shinjuku Store Exclusive (8 pieces) 1,188 yen *Limited to 800 sets ■ Café et Sucre


Akasaka Kakiyama is reselling its "Mama-yaki" rice crackers, which are baked one by one by artisans in their natural state. The "Keicho" flavor is also available for a limited time.

Akasaka Kakiyama Hiyoku ("Mamayaki" Salt & Soy Sauce, 2 pieces each; "Keicho" Aonori & Katsuobushi Dashi, 4 pieces each) 1,296 yen *Limited to 80 sets ■Sweet Flavor


Maple sugar is kneaded into the dough, recreating the recipe of founder Karl Juchheim. We've updated our individually packaged Baumkuchen.

Juchheim Die Meister Königsbaumkuchen Scheiben (1 piece) 141 yen ■ Cafe et Sucré

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