#IsetangleMens - Know what's in season, and savor what's in season.
2018.03.12 update

That popular product has evolved even further! A challenge for long-selling and best-selling products.（2/4）


#A long-established new classic

We've revamped our long-standing, popular classic product. It's now even more delicious and innovative.


For over 210 years, Tsuruya Yoshinobu has upheld its belief in "creating fine things," and this time, they have created new fresh confections inspired by cherry blossoms. "Hana Ichinyo," a uiro (rice flour jelly) confection filled with yellow bean paste, expresses the idea that cherry blossoms are at their most beautiful, while "Goshozakura" depicts the cherry blossoms blooming at the Imperial Palace with kinton (sweet potato paste) and tsubuan (sweet red bean paste). Enjoy the scenery of spring with these Kyoto sweets.

Kyoto Confectioner Tsuruya Yoshinobu Left: Hana Ichinyo, Right: Goshozakura (1 each) 454 yen each *Limited to 15 of each per day ■The Way of Tea


Since its founding in 1624, Fukusaya has continuously refined its Nagasaki castella cake by adding ingenuity to the Nanban confectionery originating in Spain. The crunchy texture of the coarse sugar at the bottom of the castella is one of its charms. This time, we have expressed a new sense of "Japan" by using the Yagasuri pattern, a traditional Japanese design, as our motif.

Fukusaya Cube (2 slices) 270 yen ■ Sweet flavor


Toraya's special yokan, "Koucha no Shirabe" (Melody of Black Tea), boasts a history spanning five centuries. Its appeal lies in its elegant flavor and deep, beautiful color, achieved by layering Darjeeling tea-infused amber jelly with traditional refined yokan. This long-established shop has been selling it irregularly for limited periods since 1997, making it a hidden long-seller.

Toraya Special Yokan (Medium Size) "The Melody of Black Tea"
(1 bottle) 1,944 yen * Limited to 200 items ■ The Way of Tea

An appetizer platter featuring seasonal ingredients that herald the arrival of spring, each carefully prepared with the finest techniques of a traditional Japanese restaurant and beautifully arranged.

Murasakino Wakuden Assorted Vegetables (1 box) 3,456 yen ■ Iki no Za
*Sales period: March 7th (Wed) - March 19th (Mon)
*There will be no sales on Tuesday, March 13th.


From Tokyo Kitcho, where the aesthetic sensibilities of its founder, Teiichi Yuki, are still carried on today, comes the "Sakura Viewing Bento," a bento box filled with the flavors of Japanese spring in an 8-compartment container.

[Pre-order item]
Tokyo Kitcho Cherry Blossom Viewing Bento Box *Isetan Shinjuku Store Exclusive (1 box) 5,400 yen ■ Iki no Za
*Sales period: March 21st (Wed/Holiday) - April 3rd (Tue)
*Reservations are currently being accepted in-store.


Yamagataya Nori Store boasts a history dating back to the first year of the Meiwa era in Edo (1764).

Yamagataya Nori Shop, Roasted Nori from Higashiyoka, Saga Prefecture (5 sheets of nori): 1,350 yen ■ Iki no Za


A long-selling product from Asakusa Imahan, which was founded as a beef bowl restaurant in 1895. Made with carefully selected cuts of Kuroge Wagyu beef, simmered to an even more tender consistency.

Asakusa Imahan Kuroge Wagyu Beef, Softly Simmered (60g) 1,620 yen *Limited to 60 sets ■Iki no Za

This popular sesame tofu from the Akasaka Matsubaya restaurant has been given a spring-like twist. By using soy milk, we've created a creamier and richer flavor.

Akasaka Matsubaya Spring Bite-Sized Sesame Tofu (4 pieces) 1,080 yen ■ Iki no Za


From Ayuya, a renowned restaurant that continues to serve the bounty of Omi, we introduce "Unagi Shigure Maki," a kelp roll that beautifully harmonizes the textures of domestically sourced eel, carrots, and burdock root.

Ayuya Unagi Shiguremaki (210g) ¥2,808 *Limited to 50 pieces ■Iki no Za


Founded in 1885 as a dried bonito shop, Kyuemon offers a limited-edition product featuring their popular "Omedetai" soup wrapped in red and white sea bream-shaped monaka wafers.

Kyuemon Red and White Auspicious Set (2 bowls) 540 yen *Limited to 500 sets ■ Iki no Za

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