▶Pursuing attention to detail in visibility and fit : '200,000 to 300,000 yen range'
LONGINES Conquest Classic L2.785.4.56.6
257,040 yen
Stainless steel case: 41mm diameter, 5 ATM water resistance, automatic movement
■ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
Since its founding in 1832, Longines, a prestigious Swiss watchmaker, has continued to create watches based on the themes of "tradition, elegance, and performance." It boasts extensive experience as the official timekeeper for world-class sporting events such as equestrianism, gymnastics, and alpine skiing, and as a partner of international sports federations.
The sporty yet elegant "Conquest Classic" collection features a striped black dial and Super-LumiNova-coated hands for excellent legibility. Despite being an automatic watch, its slim case provides superior comfort on the wrist.
TAG Heuer Carrera Calibre 5
291,600 yen
Stainless steel case: 39mm diameter, approximately 38-hour power reserve, 10 ATM water resistance, automatic winding.
■Main Building 4th Floor = Jewelry & Watches
Founded in 1860 in Saint-Iémy, Switzerland, by its founder Edouard Heuer, TAG Heuer has focused on developing sports watches such as stopwatches and chronographs from its inception, and has contributed to the history of chronograph development.
The Heuer Carrera debuted in 1963. The "Carrera Calibre 5" is particularly simple within the Carrera series, with its three-dimensional, elongated lugs highlighting its sharp silhouette. The 39mm case fits comfortably on the wrist, and the see-through case back allows you to enjoy the movement of the inner workings.
GRAND SEIKO SBGX285
313,200 yen
Stainless steel case: 38mm diameter, 10 ATM water resistance, quartz movement
■Main Building 4th Floor = Jewelry & Watches
Grand Seiko watches, with their focus on the essential aspect of "telling time"—high readability—while maintaining an accuracy of ±10 seconds per year, offer a more active feel compared to the brand's many classic designs. With its silver dial, blue second hand, and crown guard, it's a perfect first watch for new graduates. Its timeless design ensures it will be a cherished timepiece for years to come.
We pursue accuracy and legibility through features such as precision correction based on external atmospheric pressure, power to move thick, large hands comparable to those of mechanical watches, and precision adjustments that are usually not possible with quartz watches.
Finally, experience the joy of owning a truly exceptional timepiece: a watch costing over 400,000 yen.



![Low Life Factory, a ceramic artist couple from Gunma Prefecture, is holding a pop-up event featuring an exhibition and lottery sale of their flower pots! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/empty.png)