▶Choosing a price range that prioritizes a balance of price and functionality : 'around 100,000 yen'

RAYMOND WEIL Maestro Open Balance Wheel Ref. 2227-STC-00508
162,000 yen *Japan only

Stainless steel case: 39.5mm diameter, 5 ATM water resistance, automatic movement

■ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

Founded in 1976, when the Swiss watch industry was threatened by the quartz crisis, Raymond Weil was established under the founder's own name. Heavily influenced by music and art, the brand has released models commemorating movies and famous musicians. Its current flagship lineups, "Maestro" and "Freelancer," offer a range of options to suit various occasions, from classic to sporty.
The "Maestro" series exudes a classic yet elegant impression. In addition to the window at the 12 o'clock position that allows you to enjoy the movement of the balance wheel, the heart of the watch, the unique guilloché pattern and the record-like lines around the outer edge of the dial, combined with the limited-edition blue dial, create a beautiful finish.

JUNGHANS/Junghans Max Bill by Junghans 027/4700.00
156,600 yen
Stainless steel case: 38mm diameter, 3 ATM water resistance, automatic winding ■ Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence

Founded in 1861 in Schramberg, in the Black Forest region of Germany, Junghans released a wall clock in 1957 designed by Max Bill, considered the last master of the Bauhaus movement, which has since been selected for the permanent collection of the Museum of Modern Art (MoMA) in New York.

Following this clock, the "Max Bill by Junghans" watch collection was launched. Reflecting the functional beauty that is the essence of German design, this collection is sure to become a reliable companion on your wrist, whether you're on or off duty.
This model is a simple three-hand automatic watch, but it features Max Bill's signature font for the indices. You can also enjoy coordinating it with other watches by switching to the genuine stainless steel Milanese bracelet (sold separately for ¥23,760).

SHELLMAN Grand Complication Classic
139,320 yen

Stainless steel case: 40mm diameter, minute repeater, perpetual calendar, moon phase, chronograph, 3 ATM water resistance, quartz movement. ■ Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence

Since its founding in 1971, Shellman has been a pioneer in antique watches in Japan, handling numerous masterpieces.
The Shellman Grand Complication was created by drawing inspiration from classic timepieces, allowing people to easily enjoy the complex mechanisms of mechanical watches on a daily basis.
This watch offers a convenient way to enjoy complex functions that are difficult to obtain in mechanical watches due to their high cost, such as minute repeaters and perpetual calendars that automatically display leap years, by reproducing them in a quartz movement. Beyond its functionality, its classic design, inspired by antiques, is also a major draw.

TISSOT Ballade Automatic
102,600 yen

Stainless steel case: 39mm (vertical) x 41mm (horizontal), approximately 80-hour power reserve, COSC certified chronometer, 5 ATM water resistance, automatic winding. ■Main building 4th floor = Jewelry & Watches

Tissot, a brand that produces authentic watches backed by over 160 years of history and tradition, offers this chronometer-certified timepiece, a testament to its high precision. Equipped with a silicon balance spring, it pursues high performance with superior durability and magnetic resistance. The delicate Clous de Paris decoration on the outer bezel and dial center gives it an exceptionally high-quality feel. Available for under 100,000 yen, this watch offers an excellent balance of price and functionality.

Next up are watches in the 200,000 to 300,000 yen price range that prioritize features such as visibility and comfort.