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2017.12.20 update

Get a head start on the latest spring/summer trends—buyers reveal what makes this season special.（1/5）

12.13 Wed -12.31 Sun
Isetan Shinjuku Men's Building 5F Business Closing
Until December 31st (Sunday), Isetan Shinjuku Store, Men's Building 5th floor = Business Clothing is holding an early order event where you can get a sneak peek at Isetan Men's proposals for the upcoming season. Anyone can visit without an appointment, so please enjoy a pleasant time with a stylist at the counter that opened last autumn in the Business Clothing area.

Event Information

International Selection Spring/Summer 2018 Pre-Order Event

□December 13th (Wed) - 31st (Sun)
□ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing


For Spring/Summer 2018, we presented "two opposing values."


Buyer Yamaura explains the significance of the event, saying, "This will be the first order-taking event since the counter was set up on the 5th floor. Both I and the stylists in charge of sales have always believed that 'fashion is meant to be enjoyed,' and we get really excited when new products arrive and we unveil them to our customers. The role of the order-taking event is to convey the joy of dressing up as quickly as possible through 'fashion as a common language' with our customers. We encourage you to look at the new items from the same perspective as the stylists, talk to them, and try them on actively. I'm sure it will bring a breath of fresh air to your wardrobe."

For the Spring/Summer 2018 season, the focus on "dresses" will continue from the Autumn/Winter season, highlighting two seemingly contradictory values: the evolving "classic" style exemplified by the handcrafted work of Naples, Italy, and the ability to wear dresses in a more "comfortable" way.

NEXT> The evolving "classic" style: Focus on new expressions of color and pattern.

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