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2017.12.20 update

Get a head start on the latest spring/summer trends—buyers reveal what makes this season special.（2/5）

12.13 Wed -12.31 Sun
Isetan Shinjuku Men's Building 5F Business Closing

The evolving "classic" style focuses on new expressions of color and pattern.

Fashionistas from all over the world gather at Pitti Immagine Uomo, one of the world's largest men's fashion trade shows held in Florence, each expressing their individuality through color. Their preference for bright colors is particularly evident in the street style photos of the so-called "peacocks" who dress up for the occasion. For Spring/Summer 2018, new colors not found in your wardrobe are emerging as trends. We invite you to try out these new color palettes and patterns that will make you feel the change.


Paidea Suit 205,200 0yen

Stile Latino Suit 291,600 0yen

While beige, khaki, and brown were the main colors for the spring/summer season, suits and jackets in green and terracotta are a fresh take on spring/summer 2018. Furthermore, pink, blue, turquoise, and yellow stand out vividly as innerwear.

In particular, pay attention to the colors expressed by PAIDEIA, the classic line created by the creative team at ernesto, and Stile Latino, directed by Vincenzo Attolini.

NEXT> We propose classic and new forms of dressing up through pattern expression.

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