A stunning "trousers wall" that elevates your style has been created.

Yabe: How was the customer reaction during the first weekend after the store reopened on Wednesday, August 23rd?
Yamamura : I was happy to hear many comments like, "It's easier to see the panties now," and "I was surprised by the amount of panties."
It was truly impressive to see Yabe PT01 and INCOTEX , both located on the 4th floor, and all three brands, including GTA , gathered in one place.
Thank you, Yamaura . The top shelf of the trouser display case now features a "color variation mainly of cotton," and the bottom shelf features "dress trousers mainly of wool." Not only has the number of trousers increased, but we have also added new fitting variations such as "regular fit."
It's great that there are now more options besides the tight fit that's the mainstream for Yabe Italian trousers.
In addition to fulfilling our customers' desire for "good pants," we focused on helping them "find the perfect pair," increasing the variety of silhouettes and allowing them to choose their preferred fit.
The fitting room at Yabe Pants is also fantastic.
Befitting Yamamura 's world-class collection of trousers, we have four fitting rooms, each equipped with a three-sided mirror.

The newly renovated 5th floor is packed with promotions and order events.

With the addition of the Yamaura counter, dedicated fixtures for shirts, knitwear, and accessories for coordinating outfits have also been introduced, allowing you to enjoy coordinating your look.
Yabe: That's great news for our customers.
In addition to the "joy of choosing" jackets and coats, and the "joy of comparing" trousers, you can also look forward to promotions and order events for popular brands.
Yabe: From now on, I will be the navigator, introducing designers and others who visited Isetan Shinjuku Store, Men's Building for the order event.
Yamamura: In September, on weekends, we had order events for Luca Gracia, Ernesto, Paidea, and Stile Latino (*all events have now ended), so please introduce them to others.
Yabe: It's full of popular brands that are leading the trends, so you can't take your eyes off it.

Upcoming Promotion & Order Event Schedule

■October 11th (Wed) - 17th (Tue) LUIGI BORRELLI Promotion■ October 11th (Wed) - 17th (Tue) Settefili Cashmere Order Event
* Michele Pagliero is scheduled to visit on October 14th (Sat) and 15th (Sun). ■Hancock Promotion from October 25th (Wed) to October 31st (Tue).
*Daniel Danko is scheduled to visit on October 28th (Sat) and 29th (Sun) ■991 Promotion from November 1st (Wed) to 14th (Tue) ■ INCOTEX Promotion from November 22nd (Wed) to December 12th (Tue) ■Stefano Aimone Order Event on November 25th (Sat)
*Stefano Aimone is scheduled to visit.
*Please note that the event may be canceled or changed due to unforeseen circumstances.

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③ Katsumi Yabe x Enrico Mezzadri | ernesto will launch a new project this fall, exclusively Isetan Shinjuku Store, Men's Building

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Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)