Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual evolves this autumn with a “Good Life = Good Select” curation. Buyer Nobutomo Shibata declares, “Good life means that when you see, wear, and style the clothes, you can honestly feel, ‘That’s great! That’s wonderful!’ With the refresh opening on September 19th (Tuesday), we will strengthen our selection of Japanese designers and aim to create a ‘That’s great!’ atmosphere where everyone, including fashion-conscious Asians, will find clothes that ‘resonate with’ them.” Some of these items will be available for a sneak peek at the “Irodori Festival” starting August 23rd (Wednesday).

Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual Buyer: Nobutomo Shibata

The value of Isetan Shinjuku Store, Men's Building 7th floor lies in its straightforward expression of the creator's passion.

"We've been told before that the selection on the 7th floor of Isetan Shinjuku Store, Men's Building 'too intense and won't appeal to the masses,' but with this remodel, we'll be focusing on three pillars: ① craftsmanship, ② modern traditional, and ③ street style. We'll create a floor filled with unique and unusual items, items that are meticulously crafted, and items that reflect the passion of their creators," says Shibata.

The store offers a range of styles that are distinct from the fashion trends of the same floor: "Craftsmanship," based on workwear, military wear, and uniforms; "Modern Traditional," showcasing the evolution of the traditional mindset that Isetan Men's has cherished; and "Street" styles that are not high fashion.

A new curated corner has opened in the space formerly occupied by men's golf wear on the 2nd floor of Park City Isetan 5, at the Isetan Sports Gate. Also, Engineered Garments, which has moved to the Authentic Casual section on the 7th floor Isetan Shinjuku Store, Men's Building , is holding a pop-up event for its latest collection until September 5th (Tuesday).

The golf wear section has moved, and a new corner has been set up.

The golf wear section that was located on the 7th floor Isetan Shinjuku Store, Men's Building has moved to the 2nd floor of Park City Isetan 5 = Isetan Sports Gate on Wednesday, August 23rd. Following that, a new corner will be set up featuring European traditional wear centered on jackets, such as Henry Cottons and Hackett London, and European sportswear specializing in blouson styles, such as Belstaff WOOLRICH BARACUTA Barbour. We hope you will take a look at this as well.

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