View adidas Originals products on the Isetan online store.

Enjoy a casual summer look with adidas Originals in pink and light blue.

The "Iniki Runner" features a light and cheerful pink and light blue color scheme, and the midsole is equipped with adidas' cutting-edge BOOST technology, which Matsuda says "will surprise first-time wearers with its bouncy responsiveness."

adidas Originals
"Iniki Runner" 18,360 yen

Shirt: Blue Blue ¥20,520
Pants: Free City ¥20,520
■ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual

Inspired by 1970s running shoes, these shoes boast a vintage-like look that adults can easily wear. "This classic-high-tech hybrid model is perfect for casual town wear, and in the summer, it pairs well with a denim shirt and colored pants. Please enjoy the comfortable fit," they recommend.

Essential Kit: 2,160 yen
Purchase here

When buying sneakers, be sure to get a sneaker care kit as well.

The sneaker section on the 6th floor of Isetan Shinjuku Store, Men's Building also sells popular sneaker cleaner products from the brand JASON MARKK . Matsuda says, "To keep your favorite sneakers looking nice for a long time, I recommend JASON MARKK care products. I use them myself, and they easily remove dirt with a brushing motion, so you can get them clean in about 10 minutes. Taking care of them yourself makes you feel more attached to them."


Summer is a time when you often wear sneakers for active occasions like concerts, festivals, BBQs, and trips to the beach. Taking good care of your sneakers, especially popular white sneakers, is one way to show your love for them. Isetan Men's Net has a video titled "Easy with Videos! The Secret to Sneaker Care is 'Polishing' Rather Than 'Washing' - We'll Teach You Cleaning Methods for Different Materials," which also introduces sneaker care using JASON MARKK , so don't miss it.


*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)