Golf with clients, leisure activities with colleagues, family vacations, and fieldwork for work... In summer, we have more opportunities to be active outdoors and spend more time in the sun. Kuzuya, a stylist at Isetan Shinjuku Store, Men's Building 1st floor = Men's Accessories/Cosmetics, says, "It's gradually becoming known that sunburn can cause blemishes and freckles, but what's needed now is 'preventive care.' Use sunscreen now so you won't have problems in the future." This time, we've selected UV care items that don't feel heavy when you use them, can be used discreetly, are highly effective, and require no effort.

Sunscreen that minimizes the biggest weakness: the noticeable "white float"

Women don't usually worry about a white cast because they apply sunscreen before makeup, but for men, a white cast can be noticeable if used after washing their face. If applied carelessly, it can look uneven, or mix with sebum and make the skin even shinier, so there's a knack to using it. Ideally, you should wash your face to remove dirt, replenish moisture with toner, condition your skin with lotion or serum, and then apply sunscreen, but this time we'll introduce UV care items that protect your skin from ultraviolet rays with a light feel and without noticeable white cast.


*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)