2017.04.03 update

[Opening Report] Kinashi Cycle | We want you to feel the excitement of the Showa era -- The second limited-time store is a collaboration festival with a total of 16 brands!

Kinashi Cycle's limited-time shop is back at Isetan Shinjuku Store, Men's Building ! -- Kinashi Cycle, the bicycle shop run by Sakuzo Kinashi, father of Noritake Kinashi of Tunnels, will have a limited-time shop on the 1st floor of Isetan Shinjuku Store, Men's Building until April 11th (Tuesday). On the first day, more than three times the number from last year, about 500 people lined up before the shop opened.


Upon seeing the finished shop, she said, "It turned out wonderfully!"


On March 29th, the first day of the Kinashi Cycle pop-up shop's opening, before the shop opened, Noritake Kinashi, holding a marker pen, purchased his father's "Sakuzo Kinashi" cap as a memento of the opening. At first, he hesitantly signed "that signature" on the product racks along the shop wall, but then he began signing the six vending machines lined up inside the shop one after another, and even randomly signed the brim of the cap! Congratulations to those who purchased an autographed item!


The stylish, monochrome interior and vending machines, which Kinashi himself designed, were intended to evoke the "excitement of the Showa era." He said that while the image was of a bygone era, "it turned out wonderfully when it was finished."

They want customers to feel a sense of playfulness the moment they step inside, citing details like the plastic blinds at the entrance and the purple accents on the glass behind the product racks.



As you may know, the second limited-time shop of Kinashi Cycle is collaborating with a total of 16 brands, including ISETAN MEN'S , George Tokoro's "Setagaya Base," numerous fashion brands, J-League Gamba Osaka player Yasuyuki Konno, and shops in Hawaii that Noritake likes.

Before the store opened, Kinashi was checking the quality of each item, and he spontaneously picked up a PORTER cap, saying, "The card holder on the brim of this is really well made. You can put your IC card in it and go hands-free. It's brilliant," he said with delight.

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[Interview] Noritake Kinashi | Kinashi Cycle's humorous "adult play" at Isetan

Kinashi Cycle Pop-up Shop
□March 29th (Wednesday) - April 11th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion
* Click here for sold-out information and sales methods.

Related articles
[Interview] Noritake Kinashi | Kinashi Cycle's humorous "adult play" at Isetan

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