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2017.03.01 update

Men's Department 2nd Floor Stylists Showcase Their "My Best Coat" with a Lighthearted and Unique Style（1/3）

Feel like you're walking down a runway and confidently wear the latest spring collections! -- " My Best Coat" started on Wednesday, March 1st at every floor Isetan Shinjuku Store, Men's Building At the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building , a total of 14 brands of spring coats that you'll want to wear out and about this spring are now available.


View the list of outfits
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・View the "My Best Coat" snapshots
 • [Interview] Designer Daiki Suzuki x Buyer Yosuke Imaizumi discuss the spring coats they want to wear now
・[Interview] Lightweight and fun to wear: Five designers talk about their "My Best Coat"
・Men's clothing is all about the story [Part 5] "My Best Coat" -- A spring style that showcases the "back view" by combining the designer's sensibility and the craftsman's skill.
・All about Spring Coats──A complete guide to spring coats recommended by designers【The Gentlemen Makers 2017 Spring】


Check out how to style the spring coats, which embody the brand's message!


"We want to deliver to our customers the 'lightness of the material' and 'the joy of styling' that are unique to spring coats." With this in mind, the stylists at International Creators on the 2nd floor Isetan Shinjuku Store, Men's Building modeled the [My Best Coat].

It's still fresh in our minds how many of the brands participating in this year's "My Best Coat" featured coats as the first look in their shows, conveying the message of their Spring/Summer 2017 collections.

The coat, which the designer has highlighted as a key item this season, offers a fresh look whether worn as a neat and dressy alternative to a jacket, or as a casually layered outer garment. Enjoy not only the coat's unique design, but also how to style it in line with the brand's season theme.

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