Showa, a company based in the Kojima district of Okayama Prefecture, continues to innovate and challenge traditional denim. In conjunction with a store-wide campaign at Isetan Shinjuku, agnes b.HOMME has developed original denim and incorporated it into three items: a jacket, pants, and a cap.

Jacket: 48,600 yen

A technique only possible in a major denim production area that continues to take on challenges.

The Kojima district of Okayama Prefecture is world-renowned as a denim production center. It is also known as the place where the first domestically produced denim pants were made in the 1960s. The region is passionate about recreating vintage denim with the latest know-how, while also constantly challenging itself to explore new frontiers in denim. Showa is a leading textile manufacturer in this region.

Denim: ¥24,840

The original denim developed in collaboration with "Showa" uses reactive-dyed yarn to enhance durability, ensuring long-lasting wear. Furthermore, this original yarn is woven on a now-rare, old-style automatic loom. The natural unevenness gives the fabric character, resulting in a stretchy selvedge denim. The selvedge itself features an indigo and white color scheme inspired by the brand's striped pattern.

Cap: 9,180 yen

Each item is available in two colors: indigo and black. Please choose the one that best suits your everyday style.

Please take a look at these items, which combine the simple French casual style characteristic of agnes b.HOMME with traditional Japanese craftsmanship.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)