DITA, located on the 2nd floor Isetan Shinjuku Store, Men's Building in the International Creators section, is represented by store manager Kajiura, who is wearing the classic Boston-style "UNITED" model with an all-titanium finish. "The appeal of DITA eyewear lies in the fact that each model has its own distinct impression. The 'UNITED' model, with its slender frame and rigid titanium, gives off a smart impression. When the customer's desired impression matches the individuality of the eyewear, they can discover a new version of themselves that they couldn't express anywhere else," he says.

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The appeal and role of eyewear, which greatly influences a person's impression.

Just like their flagship store in Daikanyama, Tokyo, DITA Isetan Shinjuku Store, Men's Building , offers the full lineup of their seasonal collections. As their eyewear is unisex, they reportedly have many couples visiting the store.

"There's still a gap between the image of DITA that people get from magazines and other media, and the true world of DITA, but the best thing about stores with DITA staff is that you can experience the real charm firsthand," says store manager Kajiura.

"UNITED" 73,440 yen

When asked about the key points in choosing glasses, they replied, "First, we have the customer try on new eyewear and ask them things like, 'This is how I want to look,' 'How do I want to present myself to those around me,' and 'In what situations will I wear them?' If the customer doesn't have a specific image in mind, we will make suggestions."

DITA is also popular as a gift, and "it's best if the recipient comes to the store with you, but if that's not possible, we'll look at a photo of the recipient and ask what kind of impression you want them to have. Eyewear is an item that greatly influences a person's impression, so when the image embodied in each DITA model matches the customer's personality, a new impression is created that even the recipient will be surprised at."

"UNION" 73,440 yen

The store manager, Kajiura, is wearing the all-titanium "UNITED" in silver, but apparently, switching to black would change his facial features and give him a more youthful appearance. Also, the "UNION" combination, a Wellington style made of the same material, can create the image of a solid, intellectual man.

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