[Episode 23] Now's the time to buy! Top 3 recommended coats(1/3)

It's already late November, and it's time to really bring out the coats. Unlike last year, this year's forecast is for colder weather than usual, so let's make sure we don't neglect our cold-weather preparations.


Now, let's introduce our "Top 3 Recommended Coats That Are Perfect to Buy Now!" Since you'll be wearing it every day, we recommend coats that are both functional and have a gentle, sophisticated feel this season.

ISETAN MEN'S Chester Coat ¥102,600 View Product

ISETAN MEN'S Chester coat with a soft, sophisticated feel like cashmere.


The fabric used is from Kuzuri Woolen Mills, a textile company from Bishu, which is one of the world's three major wool textile manufacturers.
Woven slowly on a rare Schonherr loom, this fabric boasts fullness and flexibility, resulting in a cashmere-like finish despite being 100% wool. It features an extremely lightweight feel and exceptional comfort against the skin.


While cashmere is undeniably warm, considering durability, this wool material is a better choice for businessmen who wear their clothes daily than the delicate cashmere.
Also available in gray and black. A trench coat made from the same fabric is also available.

Related articles
[Episode 9] Bishu region, one of the world's three major textile production areas.
[Episode 10] The History of Owari, Japan's No. 1 Fabric Production Area

Next up is a functional coat that can be worn in three seasons and is resistant to rain and wind.