There's an easy way to embrace a "sexy vibe" this new season! — With its bold, elegant, powerful, and glamorous designs, LA-born DITA has gained immense popularity among many top fashionistas. We've selected some recommended sunglasses and optical (glasses) for this autumn from DITA, located on the 2nd floor Isetan Shinjuku Store, Men's Building International Creators.

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A limited edition model of "JOURNEY" will be available at Isetan Shinjuku Store, Men's Building at TOKYO MEN'S FES 2016.

DITA is a fusion of the designer's sensibility and the high skill of Japanese craftsmen.

In the late 1990s, around the time the term "Hollywood celebrity" became commonplace, DITA suddenly rose to become a top brand with its innovative eyewear that combined the luxury of a collection brand with comfortable sportiness.

Based on the concept of "BREAK THE MOLDS," these eyewear pieces reinterpret vintage frames in a modern way, incorporating the delicate craftsmanship unique to highly skilled Japanese artisans, truly representing 21st-century fashion. The designs, which can be adapted to a variety of styles from the latest high fashion to streetwear, are a perfect match for the brands and wardrobes on the 2nd floor of Isetan Shinjuku Store, Men's Building .

Designers Jeff Solorio and John Juniper

The energy of the creators, primarily designers, is embodied in the designs.

DITA was founded in Los Angeles in 1995 by childhood friends Jeff Solorio and John Juniper. Their philosophy is that eyewear is the most memorable and exceptional accessory, and they aim to create sophisticated and innovative eyewear designs.

The driving force behind the two designers' creative pursuit of eyewear that defies convention is the hip, crazy, and fashionable friends who surround them. Together with their friends, they relentlessly pursue the next trends, and combined with uncompromising craftsmanship, they create unique, high-end designs.

NEXT≫Introducing sunglasses and optical accessories that perfectly fit the Fall/Winter 2016 style.