Minase is a watch brand created by Kyowa Seikou, a cutting tool manufacturer located in Yuzawa City, Akita Prefecture. They are dedicated to watchmaking day and night, aiming to create products that will be talked about for 100 years to come.
The structure that embodies this belief is called the "MORE structure" and is used in the case and bracelet. Inspired by the traditional Japanese craft of kumiki-zaiku (interlocking woodworking), the structure features an impressive contrast between the mirror finish and the hairline finish. Zaratsu polishing is also one of its attractions. This is a base treatment that creates a beautiful, distortion-free surface, and it takes more than 15 hours and 500 steps to complete. By sparing no time or effort before finishing the case, a clear and beautiful mirror finish is achieved.


FIVE WINDOWS

This is a flagship model of Minase. With five windows located on the crystal, case back, and both sides of the case, you can fully appreciate the overwhelming three-dimensionality and volume of the dial. The case-in-case structure is more easily understood, making this the perfect timepiece to differentiate yourself from other brands.

"FIVE WINDOWS Ref.VM03-M03SB"
496,800 yen
Stainless steel case: 46.5mm (height) x 38mm (width) / 5 ATM water resistance / Automatic movement

This new model was released in September 2016. The Five Windows stainless steel bracelet model, which had been in high demand, has finally been released. While retaining the case-in-case structure, the addition of a bracelet allows you to appreciate the beauty of the finish even more. From this new model onwards, the logo on the dial has changed to "MINASE," and the 12 o'clock position and the crown feature a mark inspired by the drill, which is the origin of MINASE.

"FIVE WINDOWS Ref.VM03-L01BD"
378,000 yen
Stainless steel (PVD) case: 46.5mm (vertical) x 38mm (horizontal) / 5 ATM water resistance / Automatic movement

HORIZON <br>Designed with the horizon as its theme, the Horizon is a model that pursues thinness and three-dimensionality.The domed crystal, cut and polished from solid sapphire crystal, catches the eye with its tension reminiscent of a taut water surface, while the recess on the side of the case expresses a solemnity that is reminiscent of a Japanese sword.

"HORIZON Ref.VM02-R01KD"
345,600 yen
Stainless steel (PVD) case: 51mm (height) x 38mm (width) / 5 ATM water resistance / Automatic movement

The Horizon boasts a design that naturally blends with the wrist and offers exceptional comfort. This is due to its streamlined form and the boldly positioned lugs at the bottom, with their carefully adjusted angles. Furthermore, a model with a rubber strap has now been released, further enhancing the fit.

"HORIZON Ref.VM02-M02SB"
486,000 yen
Stainless steel case: 51 x 38 mm / 5 ATM water resistance / Automatic movement

MINASE Watch Fair □ Now on until October 4th (Tue)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence *All Minase watches can be engraved with a message or initials free of charge on the rotor. There are limitations on the number of characters, so please inquire for details.

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)