On Wednesday, June 19, 2019, the watch shop at Isetan Shinjuku store reopened on the 5th floor of the main building after renovations.
This time, with the theme of "changing the way you buy," we aim to dispel the image of traditional, high-end, and intimidating watch shops, so that all customers can enjoy watches. The shop will be reborn as a place that combines a bright and glamorous atmosphere where people can easily experience watches with an expression of the brand's worldview.

*The image is for illustrative purposes only.

Four new, directly managed boutiques have opened in domestic department stores!

This flagship boutique offers exclusive items only available at their stores. With this refresh opening, in addition to A. Lange & Söhne, Jaeger-LeCoultre, and Omega, which were previously carried by the brand, four new brands—Breguet, Hublot, Panerai, and Vacheron Constantin—will open their own flagship boutiques. These will be the first flagship boutiques in a department store in Japan, resulting in an even wider selection of products.

*The image is for illustrative purposes only.

The bright and vibrant hybrid space is themed around a "Courtyard."

With its round displays reminiscent of a courtyard, the bright, vibrant, and open shop is a welcoming space where even solo shoppers can easily enjoy their shopping experience. Isetan Shinjuku has gathered approximately 70 watch brands, ranging from world-renowned high-end brands to more affordable options.

Furthermore, the same floor will host "Watch Collectors Week" starting June 19th (Wednesday). This event will allow you to experience watch culture firsthand, including new watches for 2019, so be sure to check it out.

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Brands to be permanently stocked at the new watch shop (in alphabetical order): permanent brands
A. Lange & Söhne, ITA, IWC, Arnold & Son, Astron, Vacheron Constantin, Wempe, Hublot, Urban Jürgensen, Edox, Erwin Sattler, Ole Mathiesen, Omega, Oris, Carl F. Bucherer, Cartier Watches, Campanola, Kudoke, Grand Seiko, Credor, Groenefeld, Corum, Shellman, Citizen, Jaeger-LeCoultre, Jean Daniel Nicolas, Girard-Perregaux, Sinn, Speakemarin, Zenith, TAG Heuer, Czapek, Tudor, Tissot, Thomas Ninkrits, D. Dornblüth & Sohn, Nomos, Patek Philippe, Panerai, Hublinz, Hamilton, Parmigiani Fleurier, Breitling, Franck Muller Muller, Blancpain, Breguet, Presage, Frederique Constant, Bremont, Prospex, Pequignet, Bell & Ross, Hentschel, Bovet, Baume & Mercier, Michel Herbelin, Minase, Maurice Lacroix, Moritz Grossmann, Junghans, Rado, Raymond Weil, Réservoir, Ressence, Lépé, Rébellion, Laurent Ferrier, Rolex, Longines, and others.

Text: ISETAN MEN'S net

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