A promotion for HAT, a brand by Ouko Ishida, who has designed hats for numerous designer brands, will be held from Wednesday, September 7th at Isetan Shinjuku Store, Men's Building 1F = Seasonal Goods & Accessories.
This brand inherits the techniques known as haute mode, which were brought back from Paris in the 1960s by the father and hat designer, Akio Hirata. The techniques, which are comparable to haute couture in clothing, involve the hat designer creating the patterns from scratch, and finishing each hat by hand, rather than using machine pressing, while carefully working with the material to bring out its functionality and texture.
Although this technique is now rarely seen even in France, the birthplace of this craft, we remain committed to it and continue to practice it, carefully crafting each piece one by one.

Rabbit fur felt hat: 270,000 yen

This promotion will showcase and sell unique, one-of-a-kind pieces, each featuring an original design and pattern.
We present a range of items, including hats made from rabbit fur felt, characterized by its short pile and elegant sheen, showcasing forms born from intuition and utilizing the unique techniques cultivated over many years at Automode, while making the most of each individual material.
Take this opportunity to see the hat designs and quality that have been praised around the world.

H.at/H.A.T. > Promotion
□September 7th (Wednesday) - 13th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods and Accessories

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Accessories
03-3352-1111 (pinch hitter table)