EVENT
2024.10.18 update

Barbizio, founded in Biella, Italy in 1862, presents a lineup of hats that blend tradition with modern style! [Isetan Shinjuku Store]

10.23 Wed -11.05 Tue
Isetan Shinjuku Men's Building 1F hat
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Barbisio, a leading Italian hat brand, will be holding a pop-up shop at Isetan Shinjuku Store, Men's Building 1st floor, Hats section, from Wednesday, October 23rd to Tuesday, November 5th.

Barbisio is a leading Italian hat brand with a history of over 150 years. In addition to its cultivated traditional techniques, it is characterized by its sporty modern designs and the beautiful colors unique to Italian brands, and one of its attractions is the innovative "shapes" that are not found in other hat brands.

The most important element in hat manufacturing is the "mold," which is used to fit raw materials such as felt into the finished hat. It is a valuable asset for the brand and plays a crucial role in expressing the brand's characteristics. At Barbizio, this "mold" is reconstructed to suit modern hats, resulting in innovative hats unlike anything seen before. This is hat making that only a brand with over 150 years of history could create.
This pop-up shop will feature a collection centered around felt hats.

"MARCELLO HAT" ¥74,580

This hat best showcases the distinctive "shape" of the hat, and the indentation on the front gives it a unique character not found in other hats. It comes in a wide range of colors and is a truly outstandingly designed felt hat.

"TOM CAP" ¥63,140

This felt cap features a unique design with raised and recessed stitching lines, giving the front "B logo" a three-dimensional appearance.

"ELIO CAP" ¥63,140

This felt cap features a jet cap-style stitching pattern with raised and recessed details, resulting in a simple design that can be worn by both men and women.

"RAY HAT" 63,140 yen

This fedora felt hat features a decorative ribbon that is molded with raised and recessed areas, and its wide brim is given an elegant finish by not using any other materials.

[Related Articles]
► Q. How should I care for and store my hats?

Event Information
Barbizio Pop-up
  • Event period: October 23rd (Wed) - November 5th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Hats
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*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Hats Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
Article provided by
Isetan Shinjuku Store | Mitsukoshi Isetan Store Information
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