EVENT
2024.06.21 update

Barbisio, the Italian hat brand with over 150 years of history, is making a comeback in Japan! A pop-up store will be held at Isetan Shinjuku.

06.26 Wed -07.09 Tue
Isetan Shinjuku Men's Building 1F hat/umbrella
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From Wednesday, June 26th to Tuesday, July 9th Isetan Shinjuku Store, Men's Building 1st Floor, Hats & Umbrellas will host a pop-up shop for Barbisio, a brand founded in Biella, Italy in 1862, which has been creating high-quality hats that combine style and functionality for over 150 years.
During the event, we will be showcasing a wide variety of Panama hats, characterized by their sporty, modern design and the beautiful colors that are unique to Italian brands.

Barbisio started in the village of Sagliano Micca, in the valley of the Cervo River, known as a place of traditional hat making that has lasted for over a century.
Having learned masterful techniques from his father and grandfather, the skills and knowledge passed down through generations have been further enhanced by the use of modern technology. Barbizio hats, crafted using three-dimensional aluminum and wooden molds, have become a symbol of outstanding Italian design worldwide.

Hat "RAY 4IPS52693"
72,490 yen

This Panama hat features a standard fedora silhouette. The brim has a unique design, with a three-dimensional shape that resembles a ribbon.

Hat "STEVE 4IPS52692"
76,450 yen

A Panama hat with a fedora-style crown and wide brim. The base of the hat has a unique design with a three-dimensional shape that resembles a ribbon wrapped around it.

Hat "BECKY 4IPS54691"
72,490 yen

This bucket hat is made from natural straw (Panama). The simple, three-dimensional stripes on the sides are a key design element, making it a truly exceptional piece.

Cap "TOM 4IPS51694"
77,330 yen

This cap, made from natural straw (Panama), is a unique item, and the three-dimensional "B logo" on the front adds to its distinctive design.

Constantly seeking novelty, the collection transcends traditional forms, drawing on a contemporary aesthetic found in art, architecture, culture, and anthropology. Each hat is meticulously crafted by skilled artisans who possess techniques passed down through generations.
Please take this opportunity to try our three-dimensional designs, which can be worn by anyone regardless of age or gender.

Event Information
Barbizio Promotion
  • Event period: June 26th (Wed) - July 9th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Hats & Umbrellas
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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Hats & Umbrellas, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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