Prim is a leading watch manufacturer in the Czech Republic. Since its founding in 1949, it has been a rare manufacture that is able to produce all parts in-house, including not only the movement but also the case, dial, hands, and more.
At this watch fair, we will be showcasing a variety of small watches that exude the warmth of their craftsmanship.


Despite being in Europe, alongside neighboring countries like Germany, the Czech Republic has continued to produce watches exclusively for the domestic market, maintaining its own unique system without actively exporting overseas. This lineup, which had previously seen very little international distribution, offers a different perspective from the marketing-driven, mass-produced goods of recent years, evoking an atmosphere reminiscent of classic antiques.




The "Orlik" is designed based on a waterproof model that Prim supplied to the Czech army around 1965, and is the only one of its kind to date. The watch boasts a sophisticated outer bezel texture and an antique-like design, characteristic of Prim's ability to manufacture its own cases and hands.
This time, as a special feature exclusive to Mitsukoshi Isetan, in addition to the camouflage-patterned leather belt, a suede pass-through belt will also be included.

Orlic 518,400 yen
Stainless steel case: 38mm diameter, 10 ATM water resistance, automatic movement


The "Diplomat," cherished as a gift for state guests, is characterized by its radial design on the dial. With its highly legible index bezel, it is a simple yet uniquely original timepiece.

Diplomat 594,000 yen
Stainless steel case: 40mm diameter, 5 ATM water resistance, automatic movement

Since 1410, when the astronomical clock in the Old Town Hall, a landmark of the capital city of Prague, was manufactured, a spirit of craftsmanship has been at the root of this country, and Purim continues to carry on that tradition.

Prim Watch Fair
□September 14th (Wednesday) - 27th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*All prices include tax.

inquiry
03-3352-1111 (main representative)