A. Daily care is important. Please use a clothes brush.

Respondent: Koga Isetan Shinjuku Store, Men's Building <br>I put my jackets away in the closet as soon as I take them off, I wear the same jacket every day, and I send them to the dry cleaners as soon as they get dirty...
This will ruin your important clothes.
When you get home and take off your clothes, the first thing you should do is put on a brush!
A clothes brush not only removes dirt from clothes, but also straightens the fibers that have become disheveled while wearing them, giving them a shine.
Furthermore, allowing air to pass through the fibers has the effect of making the fabric fluffier.
Gently brushing sweaters and other knitwear will loosen any tangled fibers and prevent pilling.
Furthermore, it helps preserve the natural oils that are often lost during dry cleaning, thus extending the lifespan of the fabric.
Brushing method ① Spread out the clothes and place them on a table.
② Gently brush the garment against the direction of the fibers (against the grain) to loosen dust and dirt. *Please use a quick flick of your wrist to lightly brush away any dust from the fabric.
Excessive friction can damage the fabric, causing dust and dirt to penetrate deeper and become even more difficult to remove.
③ Brush along the direction of the fibers (pile) to remove any dirt that has come to the surface of the fabric. The order in which you put it on is: inside of the pockets, outer collar, inner collar, both shoulders, sleeves, and front and back of the garment.
It is said that stiff pig bristles are suitable for firm fabrics such as tweed and flannel, while soft horsehair is better suited for delicate materials such as cashmere and silk, as well as knitwear.
At Isetan Shinjuku Store, Men's Building we have Edoya brushes (pig bristles) on the 5th floor and ISHIKAWA clothing brushes (horsehair) on the 8th floor.
One of the joys of clothing is how it develops a unique character and texture when treated carefully and worn for a long time.
Therefore, be sure to take care of your skin every day.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor Business Clothing; Isetan Shinjuku Store, Men's Building 8th Floor Isetan Men's Residence; 03-3352-1111 (Main Number)