Schick Japan, the No. 1 razor manufacturer in Japan (*2) with a deep understanding of shaving skin (*1), and experts with a thorough understanding of men's skin have come together to create progista, a skincare brand that starts with shaving. From June 10th (Wed) to June 23rd (Tue), a pop-up store will open at Isetan Shinjuku Store, Men's Building 1st floor, Cosmetics. Based on over 100 years of shaving research, the brand focuses on skin that is prone to irritation after shaving and offers skincare solutions for before and after shaving.
The venue will feature a full lineup of products, from rich, dense medicated shaving foams and short-handle shavers for a professional finish, to skincare items that prevent dryness and skin irritation. The first 50 customers who purchase over 7,000 yen worth of Progista products during the event will receive a free novelty gift. Free gift wrapping is also available, making it a great gift for Father's Day.

A barber-inspired short-handled shaver. Utilizing the weighted zinc die-cast material, it allows for a close shave with gentle pressure, without requiring excessive force, enabling effortless shaving using your wrist.

A shaving foam that supports a smooth, close shave. Medicinal ingredients help prevent razor burn.

A beauty serum that soothes the skin after shaving and prevents razor burn. Contains the medicinal ingredient stearyl glycyrrhetinate (anti-inflammatory agent).

Intensive moisturizing care to reduce the appearance of fine lines caused by dryness. The rotating stainless steel ball allows for precise application to problem areas.