A pop-up shop for cash & barba, a brand that creates daily wear using cashmere and high-quality cotton, designed by Shunsuke Ishikawa, the designer of MARKAWARE, will be held at Isetan Shinjuku Store, Men's Building 1st floor promotion area from November 26th (Wed) to December 9th (Tue).

Apology and correction regarding product information *Updated November 28th (Fri)

ABOUT｜cash & barba

With the theme of "luxury that permeates everyone's daily life," we use high-quality cashmere and barbadense materials, and by building deep relationships with farms and factories in production areas and establishing a direct distribution system, we are able to deliver our products at an accessible price.

Isetan Shinjuku Store, Men's Building

This pop-up store will feature almost the entire lineup of cashmere knitwear from the 2025 Autumn/Winter collection, including the "Worsted," "Mongolian," and "Cash Baby" series. Sizes and colors that have already sold out in physical stores and online will be restocked. In addition, a special item, the Isetan Shinjuku exclusive "Cash Baby Drivers Knit," will be available in three colors: Black, Charcoal, and Navy. Each item is unisex (based on men's sizing) and can be worn by both men and women, so please come and see them.

This is the first ever Cash & Barba pop-up Isetan Shinjuku Store, Men's Building . This is a rare opportunity to experience the brand's world, so please come visit us in person.