In this series, " #IsetanMensFavoriteItems ," key figures at Isetan Mens, who have a keen eye for style and a sharp aesthetic sense, introduce their favorite personal belongings and items they want.

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Madoka Kimura
Shinjuku Men's Clothing Department - Buyer of Underwear, Socks, and Nightwear

After working as a luxury assistant, I have four years of experience as a buyer. While handling cosmetics and lingerie, I have come to focus not only on outward glamour but also on "inner fulfillment." On my days off, I refresh myself by chatting with friends over drinks and food. At home, I cherish my relaxation time, wearing comfortable pajamas or loungewear and burning my favorite fragrance.

My criteria for choosing products is "value that I can accept."

Since becoming an underwear buyer, my perspective on materials has changed. I love natural materials, and I prioritize the feel of the fabric when I touch it, using the criterion of whether it offers "satisfactory value" commensurate with the price. Recently, I've also been checking details such as stitching, the tightness of elastic, and the design of tags, in addition to the material. I want to wear my favorite items for a long time, but ultimately, I think that if the material or fit is poor, I won't be able to wear them for long. Therefore, I want to be particularly particular about quality and cost-effectiveness, especially for daily wear that I wear frequently.

Cash & Barba's cashmere knitwear combines stunning price and design.

cash & barba

"Mongolian Cashmere Elbow Patch Polo Shirt"

38,500 yen

□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion
* Campaign period: November 26th (Wed) - December 9th (Tue)
*Some items may be sold out. Please inquire with our staff.

I came across this at a brand exhibition and was shocked by the price—100% cashmere and such a stylish design! It's just the right thickness, yet warm because it's cashmere, and I love the design with the elbow patches. It has a somewhat masculine feel, but the neckline is just right to show off my collarbone, and the compact silhouette makes it easy for me, who prefers a more refined style, to incorporate into my wardrobe. It goes well with skirts, pants...any style, and it's a wardrobe staple that won't look plain even in a simple outfit.

We will introduce the brand's appeal in an article about the promotion held at Isetan Shinjuku Store, Men's Building 1st floor, from Wednesday, November 26th to Tuesday, December 9th.

SEEK 's innerwear for winter, featuring the thinnest insulation in the brand's history.

SEEK

"[Thermal CUT OFF® (Bare Cotton)] Boat Neck Long Sleeve"

3,850 yen

□Isetan Shinjuku Store, Men's Building, B1 Floor, Underwear, socks, nightie
►View Products

If you're looking for functional underwear, I highly recommend replacing it every season, and this is the innerwear I want to introduce to you. When it comes to innerwear for high-gauge knits in winter, I don't want it to be bulky, so I want something that's as thin as possible but still warm. However, if I prioritize warmth, the fabric is thick, and if I prioritize thinness, it's not warm enough... so I hadn't found anything that really suited me. That's when I heard that "there's the brand's thinnest ever warm innerwear," and I was skeptical, but when I touched the fabric, it was incredibly soft and thin. And, although I think there are individual differences, I was surprised to feel the warmth the moment I put it on. This fabric was already a bestseller for women, and a men's version has just been released this season, so I highly recommend it to anyone struggling to find high-gauge innerwear!

View SEEK products at the Mitsukoshi Isetan online store.

*The information in this article is current as of December 2025.
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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