2025.11.21 update

[Series] A peek inside Isetan Men's personal belongings! Buyer Osamu Toriyama's current favorites that combine masculinity and elegance | #IsetanMensFavorites



In this series, " #IsetanMensFavoriteItems ," key figures at Isetan Mens, who have a keen eye for style and a sharp aesthetic sense, introduce their favorite personal belongings and items they want.

As autumn deepens and we increasingly feel the approach of winter, Toriyama, the men's creators buyer at Isetan Shinjuku Store, Men's Building will introduce his favorite items that are perfect for this season.
Shu Toriyama
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators 1 Buyer
Since joining the company in 2015, I've focused solely on men's casual wear. I'm an indoor type and a night owl. I have a strong interest in music and street culture, so I enjoy nightlife centered around events.





I am naturally drawn to things that I perceive as "masculine."

"I like items that may be out of step with the times, but that somehow evoke a sense of 'masculinity'"—with this preference as his core, Toriyama, who has a deep interest in music and street culture, seeks a background and narrative in the clothes he wears.
She has a particularly strong attachment to projects and brands that her friends and acquaintances are involved with, and often wears them in her daily life.
Here are some of Toriyama's current favorites.

WACKO MARIA 's car coat boasts an exquisite combination of lustrous leather texture and design.


WACKO MARIA Leather Car Coat
□Isetan Shinjuku Store, Men's Building, 6th Floor, Men's Creators
*This product is not currently available for sale.
*The image is of the person's personal belongings.


I bought this WACKOMARIA car coat in the Fall/Winter 2023 season. I had been interested in this coat ever since I saw it at the brand's exhibition, and I decided to buy it when I heard that this season would be the last to feature the Western pocket design.
The item's greatest appeal lies in the texture of the leather. Its not-too-heavy, glossy appearance softens the inherently masculine feel of the item, perfectly embodying WACKO MARIA brand image.
The deciding factor in my purchase was the Western-style pockets; I love that they don't have flaps, making them easy to access. I deliberately don't take too much care of them and wear them a lot every year.

Gold jewelry subtly enhances a sophisticated presence.

*The image is of the person's personal belongings.
*This item is not available at Isetan Shinjuku store.


I've always loved jewelry, and when I was a student, I mainly collected silver accessories, but recently I've switched to all gold. When I wear gold, I feel uplifted and at the same time, I feel more focused.
My absolute favorite is the pinky ring from Antidote Buyers Club (top left in the image), which I bought last year. I ordered it in my favorite gold and green combination.
The delicate engraving gives it a noticeable presence, even though it's on my little finger. I usually wear it with the same combination of rings, and I wear it every day without fail.

Text: ISETAN MEN'S net

*The information in this article is current as of November 2025.
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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