2025.07.23 update

Maison Margiela "Replica" Fragrances | Two new fragrances from the "Replica Eau de Parfum" line have launched. A promotion showcasing the full lineup is being held! [Isetan Shinjuku Store]

07.30 Wed -10.07 Tue
Isetan Shinjuku Men's Building 1F Cosmetics

A promotion focusing on "Replica Eau de Parfum" from Maison Margiela's "Replica" fragrance line will be held at Isetan Shinjuku Store, Men's Building 1st floor Cosmetics, from July 30th (Wed) to October 7th (Tue).

Maison Margiela 'REPLICA' Fragrances


"Replica Eau de Parfum" is a unisex fragrance that has gained a cult following since its initial release in 2016, and was re-released in 2024 with three scents: "Soul of the Forest," "Flying," and "Dancing on the Moon." While "Replica Eau de Toilette" evokes "memories and moods" with its white aesthetic, "Replica Eau de Parfum" reflects a fantastical black world, romantically expressing dreams and fantasies.

Replica Eau de Parfum "Flying"
100mL ¥32,890
Ozone Cloud Scent: Citrus Floral. Separated from the ground, you slowly soar into the sky. Daydreaming deep within the bright, clear sky, you become intoxicated by the endless expanse. This fragrance embodies the fantasy of dissolving into softly flowing ozone clouds. A fusion of bright orange blossom and refreshing musk creates a light, soaring fragrance.
Replica Eau de Parfum "Dancing on the Moon"
100mL ¥32,890
The scent of moon dust. Floral powdery. On the mysterious and desolate moon. Under the pitch-black sky, move your body as you please, freed from gravity. A fantasy that embodies dancing with milky white moon dust in a far-off place detached from reality. A captivating fragrance where the gorgeous scent of jasmine is illuminated by the shimmering aroma of minerals.
Replica Eau de Parfum "Soul of the Forest"
100mL ¥32,890
The scent of an ancient, mythical tree: Woody Aromatic. Ancient trees stretch across the sky, creating a lush, jet-black garden. The scent of stimulating sap and fantastical trees fills the air. It embodies the fantasy of exploring the soul of an endless forest. A mystical fragrance blending ancient moss, vibrant sap, and calming cedarwood.

Two new types of eau de parfum to be added.

Starting August 7th (Thursday), two new fragrances will be released: "Ideal One," the scent of destined skin, and "Celestial Whisper," the scent of sacred smoke.

Replica Eau de Parfum "Replica Eau de Parfum Ideal One"
100mL ¥32,890

"Ideal One" is inspired by the "scent of destined skin," drawing inspiration from the dreamlike encounter with one's ideal partner, drawn together like a magnet. Featuring smoky and fragrant guaiac wood as the main note, it combines creamy, warm musk and vanilla to create a sensual fragrance. This sensual scent evokes the image of two soulmates.

Replica Eau de Parfum "Replica Eau de Parfum Celestial Whisper"
100mL ¥32,890

On the other hand, "Celestial Whisper" is a soothing amber woody note. Smoky, fiery incense is quietly blended with aldehydes that give a cool, metallic sheen, like a "protective armor." It brings tranquility and peace, reminiscent of a mystical veil of incense smoke that protects against evil.

This event will feature the full lineup, including "Replica Eau de Parfum" and "Replica Eau de Toilette." Why not take this opportunity to experience the world of Maison Margiela Fragrances ?

Novelty information
During the promotional period, the first 100 customers who purchase Maison Margiela "Replica" fragrance products totaling ¥23,540 (including tax) or more will receive a "Replica Pouch" and a "Replica Eau de Parfum Soul of the Forest 1.2mL" as a gift.

Event Information
Maison Margiela "Replica" Fragrance Promotion
  • Event period: July 30th (Wed) - October 7th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
*Please note that Isetan Shinjuku Store, Men's Building will be closed on Friday, September 5, 2025, due to an event being held throughout the entire building.
Click here for details.

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[Feature] Wearing "replicas" of "memories" and "images" like an aura—How to enjoy Maison Margiela Fragrances

Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Business information has been updated. August 19th

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.