" Isetan Men's Staff Profiles " is a series that spotlights the unique stylists working at Isetan Shinjuku Store, Men's Building . This time, we introduce Yuki Kuchimoto, known as one of the most passionate clothing enthusiasts among Men's Attendant and an expert in tailored clothing.

From his student days in Ura-Harajuku, where he was fascinated by street culture and designer brands, to his current fascination with Neapolitan tailoring and classic styles, Kuchimoto has spent 20 years at Mitsukoshi Isetan. His passion for clothing and the styling theories he has cultivated over the years have made him a leading " Men's Attendant " at Isetan Shinjuku Store, Men's Building . What Kuchimoto values most is his stance of "people before clothes." Armed with the ability to analyze body type and color, he provides customer service that supports people through their "turning points in life" through their attire.

The customer service skills of a "logical attendant" who finds the "shortest and most optimal" solution.

Since I work in the tailored clothing section, you might think I've always focused on suits and jackets, but actually, during my student days, I was deeply immersed in street fashion and designer brands. I'm part of the so-called Ura-Harajuku generation. I would wear DC brands and try out different styles on the streets. That's how I came to think, "I really want to work in a job related to clothes," and joined Isetan Shinjuku. Because I've experienced various styles myself, I can offer suggestions that aren't limited to just dressy clothes. I think there are surprisingly few sales staff in the company who can talk about both casual and high fashion.

I think my natural attraction to customer service stems from the fact that my family owned a local electronics store. I grew up watching my father, who moved to Tokyo from Kagoshima and is still actively working at the store. I believe my father had a big influence on me naturally learning to think about what customers want and how to satisfy them.

Furthermore, although it may seem surprising after I've mentioned my love for clothes, my customer service style is "theoretical." I utilize qualifications such as Skeletal Style Analysis®, Personal Color Analysis, and Formal Consultant to offer suggestions to customers based not only on intuition but also on well-supported logic.

Based on your purchase history, we understand your sizing, alteration needs, and existing wardrobe trends to strike a balance between what suits you and what you want to achieve. We are always striving to improve the accuracy of this process.

Lately, we've been receiving more inquiries about "special occasions" such as ceremonies, press conferences, and garden parties. In such cases, the first thing to do is to alleviate any anxieties. We guide clients to the optimal solution from various angles—size, color, time, place, and occasion—so that they can feel confident and at ease on the big day. I feel that this is where my role lies.

I love clothes with a scent. My encounter with Alfonso Sirica, a Neapolitan tailor.

ALFONSO SIRICA is a brand I have a particular fondness for, as I encountered it shortly after becoming an assistant buyer. At the time, it wasn't very well-known, but I was drawn to its unique style of tailoring, and I took notice of it early on. I visited the workshop in Naples myself and deepened my relationship with the company, which led to me attending the wedding of Alfonso's son, Fabio, last year.

Just as my own career has progressed, Alfonso Sirica has also become more well-known, and for me, it's like a partner with whom I've grown together. I love the Neapolitan tailoring style that isn't overly polished, but has a certain human touch. I have my own suits and jackets custom-made, and I also had my wedding tuxedo made by the same brand.

Book your appointment with Men's Attendant here!

At Isetan Shinjuku Store, Men's Building we offer a full range of services to assist you with your shopping needs, including consulting and escort services. Feel free to consult with us about smart casual attire for any occasion, or dressy outfits for special events.

Personal consulting service "Isetan Men's Meet Ism"

A stylist at Isetan Shinjuku Store, Men's Building who holds professional qualifications in personal color analysis and body shape analysis®, will propose a "suitable styling" that enhances your charm based on the diagnostic results. ▶ Learn more here
Instagram: @isetanmens_attendant

Photograph: Tatsuya Ozawa (Studio Mug)
Text: Shinji Hashimoto